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Konnov & Sozanovsky - Advertising / Design
 
 

Konnov & Sozanovsky – a results-oriented approach to law

Pursuant to the Advertising and Communication Market Results of Ukraine of 2006 and market prognosis for 2007, prepared by the All-Ukrainian Advertising Coalition, the market of advertising and communications (AC) of Ukraine shows good results and a stable dynamics in all structural segments. According to the research, produced by All -Ukrainian Advertising Coalition, the volume of Ukraine’s AC market in 2006 amounted to USD 1 373,8 millions, including USD 855,8 millions of media advertisement and USD 518 millions of non-media AC market. Thus, in 2006 the volume of AC market of Ukraine for the first time exceeded one billion US dollars.

According to the prognosis of All-Ukrainian Advertising Coalition the volume of AC market is expected to reach USD 1 738 millions, including USD 1060 millions of media advertisement and USD 678 millions of non-media AC market. Thus in 2007 the greatest role in the AC market will remain after TV advertising with USD 482 millions, which constitutes 28 % of all market, the second place will be taken the by BTL-advertisement with USD 230 millions, and the third place – by advertising in press with USD 209,5 millions.

Also we should note that Internet advertising is the most fast-growing segment of the AC market in Ukraine. In 2006 this segment showed more than 150% of growth as compared to 2005, and in 2007 the increase of its volumes is expected to grow from 6 to over 10 million US dollars. Positive dynamics in development of Internet advertising are shown not only in Ukraine but also in the world market. For example, pursuant to the information provided by «eMarketer» company, in 2007 US Internet advertising will enter the period of an enormous growth, and spendings of American companies on Internet advertisement will grow up to USD 20 billions.

Konnov & Sozanovsky's lawyers offer a wide range of  legal services to their clients in all segments of AC market, including TV and radio advertising, in printed mass-media and also in the Internet, «Ambient Media», outdoor advertising, BTL-, PR-actions etc. We render legal assistance in drafting and legal support of agreements on different types of advertising activity, including complex advertisement services, placing of advertising on TV and radio, printed mass-media, etc. Our lawyers offer optimal solutions and assist in registration of contractual relations not only in the field of direct but also the so-called indirect advertising (including sponsorship, «product placement»). Taking into account the legislative limits of TV advertising time and its market requirements the role of the latter increases. Our lawyers represent clients in relations with state bodies, protect clients’ interests in court (in particular on copyright matters and related rights, other intellectual property rights, and rights related to the unfair competition, recovery of debt). Traditionally, intellectual property is one of the strongest areas of practice of out firm, in particular copyright and related rights. We advise on all questions, arising in connection with the creation, use and protection of objects of copyright and related rights, cooperation with collective management enterprises, protection of commercial secrets, registration of rights in works, trade marks (sign for goods and services), receipt of patent to an industrial design. Konnov and Sozanovsky's lawyers are ready to offer drafting of licensing agreements, assignment agreements, and all other agreements in this sphere, including those dealing with interior design of premises, telecasts design, etc.

Leading Lawyer Key Practice Office Position  
Biryukova, Natalia Corporate law, real estate Moscow (Russia) Head of office
Derbal, Yevgenia Tax law Kiev (Ukraine) Senior associate
Gluhovskaya, Tatiana Intellectual property law Kiev (Ukraine) Managing partner
Hvaley, Anastasiya Corporate law Nicosia (Cyprus) Head of office
Konnov, Sergei Corporate law Kiev (Ukraine) Senior partner
Lobovyk, Borys Ñommercial law Kiev (Ukraine) Senior associate
Marks, Ronald Competition law Kiev (Ukraine) Partner
Mirsky, Victor Copyright and media law Kiev (Ukraine) Partner
Popko, Helen Corporate law Kiev (Ukraine) Senior associate
Pustovit, Alexey Ñompetition law Kiev (Ukraine) Senior associate
Semeniy, Julia Intellectual property law Kiev (Ukraine) Senior associate
Sozanovsky, Sergei Copyright and media law, tax law, real estate Kiev (Ukraine) Senior partner

25.10.2005

Alexey Kostromov received thanks from UNDP Equal Opportunities Program

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27.10.2005

Some novels in regulating of mass media activity during elections. Part 1. «Advertising» politics

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