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Konnov & Sozanovsky – a results-oriented approach to law

According to research data on Ukraine’s advertising market capacity in the printed mass media segment made by the Ukrainian Association of Press Publishers (UAPP) in 2005 the printed mass media ranked second in advertising market of Ukraine after television for the first time. At that, the printed mass media left behind even such potent advertising medium as outdoor advertising.

According to the Results of Ukraine’s Media and Communication Market of 2006 and Forecast of the Market Development in 2007 prepared by the All-Ukraine Advertising Coalition, in 2007 the following processes will be illustrative of the printed mass media sphere of Ukraine: the establishment of new media holding companies and sales houses; the active purchase of particular projects by existing media holdings and launch of new projects including entrance of well-known international brands to the Ukrainian market; the emergence of new segments in the Ukrainian market of the printed mass media; the implementation of expensive publishing technologies and transition of the existing media projects to the brand new level; further growth of the regional press by means of enlargement of the territory of consumer markets of many segments (mobile telephony operators, banks, trading centers, etc.) and heightening interest of advertisers in regional markets as well as by means of the necessity of localization of a diversity of advertising campaigns within the territory of particular regions.

Therefore, the legal support of advertising activities is still of key importance for companies operating in the sphere of the press, advertising agencies and advertisers. Konnov & Sozanovsky offers a full spectrum of legal services in this field including but not limited to the preparation of service agreements on the placement of advertisements, political advertisements in the printed mass media; drafting sponsorship agreements the form of which is the publication of sponsorship materials in the press; the legal implementation of relations in the sphere of indirect advertising (PR campaigns, etc.); the legal implementation of relations with creators of advertising materials (either in the line of duty under the employment agreement or according to agreements on the creation of such materials on commission), taking into consideration taxation issues and aspects of intellectual property rights; consulting on the placement of political advertisements, advertisements for particular commodities, including cigarettes, alcohol drinks, trade marks and service marks, other objects of intellectual property under which such goods are manufactured, medicines, etc.; bill drafting, preparation of opinions on bills, monitoring legislative activity (including in particular monitoring bill drafting at different stages when line ministries, committees are involved, the introduction of bills into the Supreme Council of Ukraine (Verkhovna Rada of Ukraine).

Leading Lawyer Key Practice Office Position  
Biryukova, Natalia Corporate law, real estate Moscow (Russia) Head of office
Derbal, Yevgenia Tax law Kiev (Ukraine) Senior associate
Gluhovskaya, Tatiana Intellectual property law Kiev (Ukraine) Managing partner
Hvaley, Anastasiya Corporate law Nicosia (Cyprus) Head of office
Konnov, Sergei Corporate law Kiev (Ukraine) Senior partner
Marks, Ronald Competition law Kiev (Ukraine) Partner
Mirsky, Victor Copyright and media law Kiev (Ukraine) Partner
Popko, Helen Corporate law Kiev (Ukraine) Senior associate
Pustovit, Alexey Ñompetition law Kiev (Ukraine) Senior associate
Semeniy, Julia Intellectual property law Kiev (Ukraine) Senior associate
Sozanovsky, Sergei Copyright and media law, tax law, real estate Kiev (Ukraine) Senior partner

15.06.2007

Konnov & Sozanovsky assists a world famous publisher with trade mark registration in Ukraine

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13.10.2005

Ukraine Chapter

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