Visiting international exhibitions

Irrespective of its output, sphere of activity, local or foreign markets orientation, in order to remain competitive, any company shall have relevant information on market conditions (demand, prices, competitors, latest developments, and innovations) and shall promptly respond to any changes.

Being an efficient instrument of the marketing activity, the international specialized exhibitions allow familiarization with the state of industry with minimum time and efforts, impartial evaluation of one’s products (for example, in terms of price, quality, product cycle, offered range, packages etc.) or choosing the companies able to become partners in supply of competitive products. Besides, an international exhibition is the best way of presentation of the new products and services to wide and what is more important, target audience, and entering the world market. As a rule, launching many innovations in one or other industry is specially timed to large international exhibitions, which in doing so determine «clock frequency» in the market.

However, it is establishment of international contacts and signing as many contracts as possible during exhibitions, which is the most significant for majority of exponents, a new comprehension of an exhibition as an efficient instrument of PR strategy and strengthening image of a company is no less important. «We are here because our competitors are here. Besides, if we were not here, our absence would have sounded louder than our presence» — this is the most often answer to the question «why are you participating in this exhibition?» The international exhibitions provide a favourable opportunity for holding various advertising campaigns and press conferences as not only target audience participate in exhibitions but also the representatives of specialized publications and international mass media.

Participation in a specialized international exhibition

Participation in an international exhibition is always connected with solution of many practical problems, which is decisive for success of such event.

First is selection out of the large number of exhibitions to be held worldwide of the one being the most important in the definite sphere, highly specialized and de facto international (that is, with participation of a large number of foreign companies representing various countries of the world).

Secondly comes the preparation stage, when a company decides on its way of participation (independently or within a group in the national pavilion), location, decoration and equipment of the exhibition stand (selection of equipment, ordering banners and printed products, ordering stand construction etc.), formation of its exhibition team and holding the promotion campaign (publication of articles in press with communication about presentation of new products at the exhibition, sending personal invitations to journalists and VIP clients, getting ready for press-conferences and seminars).

Then comes the stage of arranging the trip, purchase of exhibition area, payment of registration fee, execution of information for catalogue, purchase of entrance tickets (in case of visit without participation), receipt of invitation from the organizers of the exhibition, getting visas, reservation of rooms, purchase of air- or railway tickets etc.

Arranging participation or visit of international exhibitions is one of priority activities of «New Standards of Business Trips» company. With our assistance, you will be able to choose on-line any international exhibition of your interest (the list of exhibitions by countries and industries you will find in this Section), to consult an experienced manager of the company and order a package trip to any international exhibition.