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Media projects
Contest categories
M-1. Electronic mass-media and cinema (TV, radio, the Internet etc.) media solutions M-2. Print media, transport and outdoor media solutions
M-3. Special events, sponsorship, moves
M-4. Integrated media solutions, non-traditional media
M-5. Target audience impact
Criteria of entries’ evaluation by jury members:
Categories M-1 and M-2: Jury evaluates innovative method in traditional media.
M-3
Jury evaluates innovative method in special events.
Category M-4:
Jury evaluates innovative method in using of one or more media aimed on maximum effectiveness of advertising campaign achievement.
Category M-5:
Next target audiences are examining:
Jury evaluates analysis depth and understanding of brand and media role in life of specific consumer group taking into account their needs, lifestyle, values and interests.
The cost of one entry participation:
Common requirements to contest entry content
In entry’s presentation must be:
Description of campaign’s objects posed – no more than 150 words;
Description of media solution – no more than 250 words;
Description of results that campaign achieved – no more than 200 words;
Description of things that differ this campaign and make it deserving of award – no more than 150 words.
Entries technical requirements Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint äë˙ PC). Technical requirements for presentation’s elements:
The non-residents can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling of contest application
Contest entries must be sending to Organization Committee address: App. 24, 8/12 Andriivska str., Kyiv, 04070, Ukraine
Recipient*: Tatyana Andros (please indicate Tatyana Andros as a recipient if delivering by courier)
You must inform about entry dispatch by e-mail: festival@adcoalition.org.ua
All post and delivery expenses are paid by the sender. Dead-line: - for applications’ registration is April 22, 2007
- for allocation of all entries is April 30, 2007
- payments should be submitted till May 10, 2007
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© Copyright The All-Ukranian Advertising Coalition 2007
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