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8th Kiev International Advertising Festival - PR projects

News

Winners

Shortlist

Rating of participants

General positions

Registration

Competitive Program

	TV and cinema spots
	Print
	Outdoor billboards and posters
	Radio spots
	Advertising photography
	Graphic design and POS materials
	Label and Packaging
	Signboards, advertising constructions and transit advertising
	Exposition design
	Interactive advertising
	Media projects
	BTL & DM projects
	PR projects
	Alternative advertising and ambient media
	Advertising campaigns

Bonus Program

Jury

Event program

Partners

Media support

Representatives

Organizational Committee

PR projects

The contest partner

Contest categories:

C-1. Communicational project, programme, campaign (government, communities, customers, shareholders, mass-media, PR-events, multiple audiences, market communications, crisis communications etc.).
C-2. Means of PR-communication (publications, releases, text and electronic PR-materials, films, websites, audio-programs, presentation CD-ROMs etc.).

Criteria of entries’ evaluation by jury members:

Accordance of advertising idea to declared objects.
Quality of conception’s realization.
Posed objectives complexity.

The cost of one entry participation:

payment made till 31.03.2007 – 40 EUR
payment made till 22.04.2007 – 50 EUR
payment made after 22.04.2007 - 80 EUR

Common requirements to contest entry content:

Category C-1
In entry’s presentation must be:

Description of campaign’s objects posed.
Description of proposed solutions, methods and communication tools.
Description of results that campaign achieved.
Description of things that differ this campaign and make it deserving of award.

Category C-2:

Must be given a description of contest PR communication’s tool with pointing of things that differ this entry and make it deserving of award.

Entries technical requirements:

Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint для PC). Technical requirements for presentation’s elements:

Arial type for text.
TV ads in MPEG-1, 320 х 240 pixels.
Print ads, posters, advertising publications in JPEG, RGB.
Radio ads in the form of WAV, 44100 Hz, 16 bit.
(On CD must be indicated: participant, contest category code, entry name).

Entries to category C-2 can be given in original form.

The non-residents can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling of contest application

Contest entries must be sending to Organization Committee address:

App. 24, 8/12 Andriivska str., Kyiv, 04070, Ukraine

Recipient*: Tatyana Andros

(please indicate Tatyana Andros as a recipient if delivering by courier)

You must inform about entry dispatch by e-mail: festival@adcoalition.org.ua

All post and delivery expenses are paid by the sender.

Dead-line:

- for applications’ registration is April 22, 2007

- for allocation of all entries is April 30, 2007

- payments should be submitted till May 10, 2007













Beer of the Festival