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1 June
The show-room of Ukrainian Chamber of Commerce and Industry (UCCI), Velyka Zhytomyrska Str., 33Organizational Committee’s stand
9-00 – 14-00 accreditation of KIAF’s participants
Show-room of UCCI
9-30 – 18-00 contest entries’ exposition of the 8th KIAF - the 1st floor
Exposition of ADC Europe works-winners - the 2nd floor.
A hall «Coliseum», the 2nd floor of UCCI
10-30 – 11-30 Hando Sinisalu, Best Marketing, Tallinn, Cases of marketing and advertising effectiveness
11-45 – 12-15 Golden Hammer festival
12-30 – 13-30 Daniel Koppl, editor-in-chief of magazine Marketing&Media (Czekh), Prague
14-00 – 15-00 Round table from the magazine Dengi.UA How many can earn and want to spend advertiser man.
15-15 -16-00 Sex, humor or celebrity? What topic is preferred by an advertising user. Are the citizens ready to pay for TV without advertising? Do the users want to become the heroes of advertising clips. And other questions. Presentation of results of Ukrainian public opinion from a company R&B and All-Ukrainian Advertising Coalition.
16-15 – 17-15 Press-conference of chairmen of KIAF’s jury.
Conference hall, the 1st floor of UCCI
10-15 – 11-00 Illya Korneev, creative director of emotions’ workshop "Affect", Moscow. Viral advertising
11-15 – 12-15 Benzhamin Benimana, art-director, Depot WPF, Moscow. Animation heroes. Who they are?
Animation heroes – are they the design element only or the instrument of development?
The producers of goods for children, as a rule, use the animation heroes, both already existing and developed specially for a brand to attract the youngest users and/or their parents. They develop whole histories and worlds for their heroes. Animation heroes become the brand’s talismans. But is there this approach the hundred-per-cent guarantee for success of child's goods at the market? So, let’s check. 12-30 – 13-30 Jovan Rocanov’s seminar, creative director of KENSU, chairman of jury of the Graphic design and Packing contest. Advertising Bermuda's Triangle. Where have all the good Ideas gone?
14-00 – 15-00 Oleg Cherniy, a creative director of Prosto Radio.O. The best actor, the best special effect, the best music... Quiet.
15-15 – 16-00 Igor Saharov, ninefold winner of the Russian advertising photo competition "Master"."Move! I take you! or photographic surveying of the moving objects in advertising", Saint Petersburg, Russia
16-15 – 17-15 Elena Naryshkina, general director of Moscow International Advertising Festival. Presentation of MIAF-2007.
17-30 – 18-30 demonstration of TV contest works reached the final of 8th KIAF
Central House of Artist, Artema Str., 5/19-30 – 18-00 Hall of House of Artists
Exposition of works from KIAF's bonus programme - humour and advertising parody
Large hall of House of Artists
10-30 – 11-30 professor Christo Kaftandjiev; Sofia, Giovanni Lunghi, Project Director of ADLAB@GO, the Advertising Research and Practice Laboratory of the University of Udine, Italy.
The next part of the presentation is about Magdalena - a not-for-profit international festival managed by young people for the young creative people aged 30 and under. The festival is an important meeting point for all of them seeking their future in the world of design, advertising, media, etc.
11-45 – 12-30 Simon Silvester, director on business planning, Young & Rubicam, London . My Brain Hurts – the digital revolution is leaving the consumer behind.
12-45 – 13-45 Damian O’Malley, Chairman of the main Jury of KIAF. London. Creativity and Collaboration in and new world. (Or, and good idea doesn't mind who has it).
Marketing specialists and agencies run into the unprecedented loss of control. We think that we own a brand, but actually it is a myth. A brand exists only in the head of user, and more and more users can and want to manipulate the meaning of brand to their self. What does it mean for us? Come and know! 14-30 – 15-30 Styuart Nikolson, Network Resource Director ZenithOptimedia, London, Chairman of Media jury KIAF. Our communication future.
15-45 – 16-30 Simon Sil'vester, head of strategic planning for Young & Rubicam, Europe. Spam Spam Spam Spam’ the case for relationship marketing.
16-45 – 17-30 Giovanni Lunghi seminar, Project Director of ADLAB@GO, the Advertising Research and Practice Laboratory of the University of Udine, Italy. IS YOUR ADVERTISING OVERWEIGHT?
How to keep consumers happy and ad budgets in perfect shape.
In different countries consumers complain there’s too much advertising. On the other side,
advertisers are tempted to deliver more ad weight to each single consumer using the new digital
technologies. But the “get them where they can’t hide” approach probably is not the best one.
Giovanni Lunghi (M.A., Ph.D.) is working in advertising since 1986. Currently he’s strategic
consultant and Adjunct Professor of Economics of Advertising Firms. He’s also Director of
ADLAB@GO the Advertising Research and Practice Laboratory of the University of Udine, Gorizia 18-00 – 19-00 Closed VIP seminar. Only for accredited and specially invited persons. Damian O’Malley, Chief Strategy and Creative Officer EMEA McCann WorldGroup, the Chairman of the main Jury of KIAF. The Art of Demand Creation.
With development of economy we move from a situation, in which demand is exceeded supply, to inverse situation, in which supply is exceeded demand. The buyer is the real king at the market. New conception of Demand Chain (demand chain) was developed in McCann Worldgroup to help companies to create demand in the situation of new economy. Master-class lights the challenges of new economy and questions of demand’s creation with examples and cases.
Cinema complex Odessa-cinema, shopping centre Caravan, Lugovaya Str., 1220-00 arrival of guests
20-30 Award Ceremony of 8th KIAF’s winners
After ceremony is a final festival’s evening-party from Prosto Radi.O and weekly 10 DAYS.
Changes and additions are possible in Program, please look after operative information on the Festival’s site.
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© Copyright The All-Ukranian Advertising Coalition 2007
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