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Home [http://www.softrp.com/default.htm] Our Clients Our Offers Site Map Programming | Design "There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult..." A web site is an important advertising tool. It's also a service our customers expect from us. Unlike many other mediums, the Internet puts the power completely in the hands of the consumer - it allows them to do business with you on their own turf, at their own convenience. And your web site offers you enormous flexibility. Benefits of Having a Web Site Inexpensive distribution of information A web site is an incredibly inexpensive way to distribute information to your customers and prospects. A small web site can hold more than 1000 full color pages of information about your company and products. An added advantage, is that all of this information is there when your customer wants it. There is no significant delay to receive this information. Other technologies require you to have an inventory of pieces to be mailed, pay for the postage, and then your customer may not have it when he needs it, but may have to wait for you to mail it using either expensive overnight mail, or slower postal mail. Ability to Gather Information from Customers and Prospects With the help of a web site you are able to receive information as well as deliver it. Web technology allows you to see what part of your web site your customers are viewing. While you don't know which customers are looking at specific pages, you can determine if your web site is performing as you intend. If your customers and prospects are not following the path you intend them to follow while viewing your site, you can take steps to correct the problem. You can also gather information using electronic surveys. Surveys on the web are much less expensive to perform that surveys which use paper. Ability to Prospect for New Customers With a web site you can have your prospects describe themselves, so that you can determine the most cost efficient way to interact with each new prospect. Many companies use their web site to qualify each prospect so that the resources they expend to make a sale to the prospect will match the expected revenue of the prospect. Ability to Process Orders 24 Hours a Day, Every Day of the Year With the web you never have to worry about losing a sale because your phone is busy, or nobody is available to take the order. Your web site is available 24 hours a day, 365 days a year. Many customers prefer using a web site to traditional phone ordering, since it allows them to shop when convenient, and receive immediate visual confirmation of their order. Online Customer Support Online customer support can have two important benefits. 1. It can free up personnel that is currently providing customer support, and 2. It allows you to build a database of problems that your remaining support personnel are able to access, thus reducing the time it takes to train new support people. Using online customer support can not only improve the support your organization can give to your customers, but can also significantly reduce the cost of providing that support. New Techniques Available for Integrated Marketing that Produces Results Integrating your web site with your other marketing can produce significantly better results. As an example, lets consider how a direct mail piece could be supported by a web site. With a direct mailing, you must first create the copy to be mailed. While creating the copy, you must consider the cost of producing the final item to be mailed. This cost concern limits the size of the item, and also how much copy you can place on the item. Your direct mail piece must: Attract your prospects attention Attract your prospects interest Generate a desire for the item to be sold Call for the prospect to purchase the item. Integrating a web site with your direct mail piece allows you two chances for the sale. Chance 1: from desire generated from the direct mailing, Chance 2: from desire generated from your web site. "Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." - said Albert Einstein. If there is something you can think of - we can do it! Copyright © 2002-2006, www.softrp.com E-mail: support@softrp.com