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This publication has been produced with the assistance of the European Union. The contents of this publication
is the sole responsibility of the British Council and can in no way
be taken to reflect the views of the European Union.
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We have taken a structural approach to media work. Most importantly, this has been developed along with leaders within the industry. HIV is a nationally important matter, and the media in Ukraine is already taking their role in addressing this very seriously. Our approach is to support this through direct media activities (such as campaign work), establishing local partnerships between media and the project. This is all overseen by the high level leadership provided by the Media Advisory Group. MAG Terms of Reference The summer 2002 media campaign focussed on condoms, and has the strapline 'AIDS can Affect Everyone Campaign Report Billboard Last update: 12.02.2003
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