22.09.06 Adreport

UMC ïðîäàëè óñòàðåâøóþ ïîëèòòåõíîëîãèþ

Ïîïûòêà îäíîãî èç êðóïíåéøèõ ìîáèëüíûõ îïåðàòîðîâ Óêðàèíû UMC ïîâûñèòü óðîâåíü ëîÿëüíîñòè ê ñâîèì óñëóãàì ïðè ïîìîùè îáùåñòâåííûõ îðãàíèçàöèé îêîí÷èëàñü ïðîâàëîì. Ãëàâíàÿ ïðîáëåìà â òîì, ÷òî êîìïàíèÿ âîñïîëüçîâàëàñü óñòàðåâøåé òåõíîëîãèåé óêðàèíñêèõ ïîëèòè÷åñêèõ êîíñóëüòàíòîâ, çàäà÷à êîòîðîé çàêëþ÷àåòñÿ â ìîáèëèçàöèè íàñåëåíèÿ íà êîðîòêèé ïðîìåæóòîê âðåìåíè.  òî âðåìÿ êàê îòíîøåíèÿ ìåæäó êîìïàíèåé è åå ïîòðåáèòåëÿìè ñòðîÿòñÿ áîëåå èñêðåííî è íà áîëåå äëèííûõ ðàññòîÿíèÿõ, ÷åì ýòî ïðèíÿòî â óêðàèíñêîé ïîëèòè÷åñêîé èãðå.  

» Îôîðìëåíèå ïîäïèñêè

25-07-2006 Áèçíåñ

Ìàêñèì Òêà÷åâ: «Íàðóæíàÿ ðåêëàìà — åäèíñòâåííîå ìåäèà, êîòîðîå íåëüçÿ âûêëþ÷èòü»

25-07-2006 AdMe.ru

Áàííåðû óâåëè÷èâàþò ýôôåêòèâíîñòü òåêñòîâîé ïîèñêîâîé ðåêëàìû

Íå ñåêðåò, ÷òî ïî÷òè êàæäàÿ êîìïàíèÿ èñïîëüçóåò äëÿ ðåêëàìíûõ êàìïàíèé ñðàçó íåñêîëüêî èíôîðìàöèîííûõ êàíàëîâ: ðàäèî, òåëåâèäåíèå, ãàçåòû, æóðíàëû, èíòåðíåò. Ïîýòîìó íåò íè÷åãî óäèâèòåëüíîãî, åñëè îäèí è òîò æå ïîëüçîâàòåëü ïîëó÷àåò íåñêîëüêî ðåêëàìíûõ ñîîáùåíèé îò îäíîé è òîé æå êîìïàíèè, íî èç ðàçíûõ èñòî÷íèêîâ. Íàïðèìåð, äíåì îí óâèäåë áàííåð â èíòåðíåòå, à âå÷åðîì, âåðíóâøèñü äîìîé, ïîïàë ïîä ðåêëàìíûé ðîëèê íà ÒÂ.  

18-07-2006 Ýêîíîìèêà è âðåìÿ

Ñîöèàëüíàÿ ðåêëàìà: âçãëÿä èç òðåõ ñòîëèö

27.01.06 AdAge.com

WRIGLEY CONSOLIDATES AT MINDSHARE

04.08.2005 AdAge, by Lisa Sanders

Vincent Bollore acquires 6% of Aegis Group

Aegis Owns Carat Global Media-Buying Agency

NEW YORK (AdAge.com) Bollore Group, the company led by French investor Vincent Bollore, has acquired just more than 6% of Aegis Group, which owns media-buying and -planning company Carat, according to a statement issued by the Bollore Group today.          

27.07.2005 Êîììåðñàíòú-Äåíüãè

Ðûíîê êîðïîðàòèâíûõ ÑÌÈ?

13.04.2005 expert.ru

Ãîíêè ãèãàíòîâ: WPP ïðèîáðåòàåò Grey Global Group

12.04.2005 AdReport

Scholz & Friends AG announces positive results in 2004

The only international agency network with German origins was able to increase its profits in the past calendar year – this was the message announced along with the annual results by the Board of Directors at Scholz & Friends AG: the figures show that Scholz & Friends AG was able to increase the EBITDA according to IFRS in 2004 to ˆ 10.8 million (previous year: ˆ 8.1 million). The operating result EBIT improved from ˆ 2.0 million (in the previous year) to ˆ 5.7 million in 2004. 

13-10-04 ÒÈÌÓÐ ÁÎÐÄÞÃ, ÊîììåðñàíòÚ

"Ïðÿìîé ìàðêåòèíã áóäåò îòòÿãèâàòü âñå áîëüøå ðåêëàìíûõ áþäæåòîâ"

Èíòåðâüþ Èëüè Ñëóöêîãî, ïðåäñåäàòåëÿ êîîðäèíàöèîííîãî ñîâåòà ÀÊÀÐ ïî ìåäèàèññëåäîâàíèÿì

13-10-04 Ïî ìàòåðèàëàì AdAge.com

Âèíñåíò Áîëëîðå óâåëè÷èë ñâîþ äîëþ â Havas äî 20%.

 ñåðåäèíå ñåíòÿáðÿ îí ïîòðåáîâàë äâà ìåñòà â ñîâåòå äèðåêòîðîâ, ðåøåíèå ïî ýòîìó âîïðîñó áóäåò âûíåñåíî â äåêàáðå.

07-10-04 ÊÎÍÑÒÀÍÒÈÍ ÂÎÐÎÍÖÎÂ, Êîììåðñàíòú

"Íè÷òî ïîêà íå ìîæåò ñðàâíèòüñÿ ñ ñåðèàëàìè"

Èíòåðâüþ ñ Àëåêñàíäðîì Ðîäíÿíñêèì, ãåíåðàëüíûì äèðåêòîðîì ÑÒÑ î ðàçâèòèè ïðîãðàììíîãî ïðîäóêòà ðîññèéñêèõ òåëåêàíàëîâ.

08-09-04 AdWeek, by Noreen O’Leary

3 Suitors Make Bids for Grey Global Group

Havas said it gained approval from its board of directors to move forward with its bid to acquire Grey Global Group in time for wednesday 3 p.m. deadline

06-09-04 AdWeek, By Noreen O’Leary and Andrew McMains

Down to the Wire for Trio of Grey Suitors

As Wednesday’s bidding deadline for Grey Global Group nears, serious offers are expected to come from WPP Group, Havas and San Francisco-based private equity firm Hellman & Friedman, which has previously bought stakes in Young & Rubicam and Digitas, sources said.

21-08-04 "Íîâûé ìàðêåòèíã"

"Ìàêñèìà" è PAG ðåøèëè ðàññòàòüñÿ

Óæå ÷åðåç 8 ìåñÿöåâ ðàáîòû ïîä ìàðêîé "Ìàêñèìà-Êèåâ" êîìïàíèè PAG Limited è "Ñèñòåìà Ìàññ Ìåäèÿ" (âëàäåëüöû "Ìàêñèìà" â Ìîñêâå») îáúÿâèëè î ñâîåì íàìåðåíèè ðàçäåëèòüñÿ.

09-08-04 Warc.com

Sir Martin and Putin’s Pal in Russian Joint Venture

Is WPP Group chief executive Sir Martin Sorrell superstitious? Until Friday, the globe’s second largest marketing services holding company, had thirteen advertising, media and research operations on Russian soil.