Consumer Tech & Durables Outlook 2024
Join us on March 21, at 10:00/15:00 CET to unpack the most significant innovation and consumer trends driving Tech & Durables spend this year.
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The Long-Term Strategy for AI Success?
A Partner Who Delivers the “Full Package”: Experience, Human & Artificial Intelligence, and Best-in-Class Data Governance & Stewardship
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GfK booklet: Sales territory planning
Field sales is changing – keep up with our territory planning booklet
What is the reality of sales territory planning in companies? Get the results of this year's customer survey as an interactive document with descriptive charts as well as trends and developments around the sales force – in our free sales territory planning booklet.
Separately, we set the standard. Together, we raise the bar.
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
Learn more
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Putting intelligence at the heart of business strategy
iRobot Japan uses gfknewron for data‑driven decision-makingRead the iRobot story
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How IKEA improves its customer journey for stronger business results
See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.Discover IKEA's success
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Navigating a dynamic and competitive marketplace
Epson Spain uses gfknewron insights, simulations and forecasts to respond fast to emerging trendsRead the Epson Spain story
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How Samsung Spain uses CIE to grow and protect its leading market position
Different teams across Samsung Spain have developed a clear passion for the data and how it can transform a market, category or segment.Read the Samsung story
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A strong foundation for effective business planning
Electrolux Nordics uses a rich understanding of the consumer journey to inform strategy and tacticsRead the Electrolux story
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Planning aggressive and defensive sales strategies
Vijay Sales uses GfK’s sales intelligence to drive trends, grow market share and increase marginRead the Vijay Sales story
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Building brand intelligence
How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfKRead Char-Broil's success story
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How Indurama uses gfknewron Predict
Building and supporting strategic initiatives rooted in gfknewron PredictSee how Indurama uses gfknewron Predict
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How Philips perfects product portfolios and performance
Philips puts market intelligence at the center of its personal care category strategy in the MENA regionDiscover Philips success
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Maximizing pricing strategy to drive sales success
Retailer Sathya relies on GfK to inform fast decisions on pricing to stay competitiveRead the Sathya story
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Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come."Oliver TheurichPeripherals Lead Central Europe, HP Germany
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Consumers are constantly exposed to brand messaging and other stimuli and so their purchase decision represents the combination of both emotional and rational aspects. Therefore, it is essential to understand all the factors that make a consumer prefer one brand over another. GfK’s new brand framework helped us do exactly this. Using the approach, we understood better how purchase decisions were made, and in particular how and why consumers switch between brands. GfK Brand Architect gave us new insights and it helped us develop more personalized experiences that better engage with our customers, and ultimately, help create their lifetime value for Nespresso.Graciela BastidaCRM Manager at Nespresso México
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Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.Li RuiqingProduct Manager, Haier Vietnam
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Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.Vera KocklerMarketing Manager, trinamiX GmbH
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We chose GfK as partner to develop a robust research approach for our comprehensive CTV measurement project in Germany. This included the audit and campaign analysis for evaluation of how much incremental reach CTV can deliver for TV advertising campaigns. Their independent and trusted research expertise helped deliver a successful project involving five brands. The GfK team did a great job in coordination, data preparation and results debrief. We look forward to more joint projects.Andreas GutjahrDirector Communications, EMEA
Mission-critical insights for marketing leaders
Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
Trailblazing Human vs AI debate wins award
As industry leaders in AI-powered brand data insights, GfK-NIQ understands the importance of pushing boundaries with our own award-winning brand awareness campaigns.
Decoding campaign measurement: success beyond sales metrics
In the evolving online landscape, gauging ad effectiveness and justifying marketing spend is increasingly important – and challenging. Marketers must transcend multiple obstacles, the attention issue in particular, to achieve optimal exposure with their valuable long-term brand-building campaigns.
Data-driven Customer-centricity: The Secret Recipe of Business Success
With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.
Supercharge your launch strategies with weekly data
Explore how weekly MI Sales Tracking data will empower you to compete successfully in today’s challenging Tech and Durables market and steer your launches to commercial success.
Forrester study concluded 345% ROI and an investment payback in less than 6 month
Understand the Total Economic Impact™ of gfknewron and discover the cost savings and business benefits enabled by the platform.
gfkconsult
By combining GfK’s unrivaled human expertise, proprietary data insights and AI-backed technology, we provide strategic consultancy services and empower our clients to achieve sustainable brand growth and ROI optimization.