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Are today’s brand purpose ads really changing consumers’ hearts & minds?

Understand what makes purpose ads effective and how your brand can deliver on the new for compelling, innovative approaches

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Strategize | Act | Thrive

Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

Optimize your brand and marketing performance

Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI

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Accelerate and expand your sales & market growth

Know what is selling where, when, and at what price based on robust point of sale data

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Amplify your consumer & shopper intelligence

Discover your target customers to understand how they think, act and buy

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Uncover your audience's media consumption and behavior

Measure who is consuming which media, when, how often, and on which platforms and devices

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Make the most of Q4. Plan with precision in 2023.

Fine-tune your strategies and tactics with data-backed expert insights from our latest State of Consumer Technology and Durables Report.

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Deconstructing today’s complex e-commerce shopper

How Unilever has refined its understanding of today’s sophisticated online buyers to enhance performance by channel and category

Read Unilever's success story View all success stories
Building brand intelligence

How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK

Read Char-Broil's success story View all success stories
How AO uses GfK's Market Intelligence service for tactical and strategic decision-making

A tactical and strategic planning tool for UK's market leader

See how AO uses GfK's Market Intelligence service View all success stories
How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

Anticipating and reacting to market and business trends with gfknewron Consumer and Predict

See how Nital uses gfknewron Consumer and Predict View all success stories
How Indurama uses gfknewron Consumer

Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer

See how Indurama uses gfknewron Consumer View all success stories
How Philips perfects product portfolios and performance

Philips puts market intelligence at the center of its personal care category strategy in the MENA region

Discover Philips success View all success stories
How IKEA improves its customer journey for stronger business results

See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.

Discover IKEA's success View all success stories
How Lenovo maximizes revenue during crucial sales periods

Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data.

See how Lenovo maximizes revenue View all success stories
How Vodafone UK transforms brand intelligence to business change

Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.

See Vodafone UK's brand success View all success stories

GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.

Daniel Hottinger

Business Development Director CPD, L'Oreal
GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.

Li Ruiqing

Product Manager, Haier Vietnam

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report

Green Gauge® Consumer Study

This report from GfK Consumer Life shares how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.

Download the report

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ON-DEMAND

Consumer Outlook 2023

Join this live session with GfK Consumer Life to learn about the concerns, movements and ideas shaping today’s consumers, and understand what people will likely be thinking and wanting in the year ahead.

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Podcast

Climbing the Consumer Insights Ladder

In this episode of Thinking Ahead, we take a look at how you can get started in a Market Research role & what you’ll need to succeed.

Tune in now

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a closer look

Automotive - Understand the auto market

What auto intenders want, and when they want it.

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Our team: The shapers of tomorrow

We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.

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Are today’s brand purpose ads really changing consumers’ hearts & minds?

Strategize | Act | Thrive

Optimize your brand and marketing performance

Accelerate and expand your sales & market growth

Amplify your consumer & shopper intelligence

Uncover your audience's media consumption and behavior

Make the most of Q4. Plan with precision in 2023.

Deconstructing today’s complex e-commerce shopper

Building brand intelligence

How AO uses GfK's Market Intelligence service for tactical and strategic decision-making

How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

How Indurama uses gfknewron Consumer

How Philips perfects product portfolios and performance

How IKEA improves its customer journey for stronger business results

How Lenovo maximizes revenue during crucial sales periods

How Vodafone UK transforms brand intelligence to business change

Green Gauge® Consumer Study

Consumer Outlook 2023

Climbing the Consumer Insights Ladder

Automotive - Understand the auto market

Our team: The shapers of tomorrow

Contact us