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    Editor's choice
    How brands can embrace premiumization to outpace deceleration
    Trending Topics
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    • The omnichannel shopping world
    • Branding in transition
    • The sustainability imperative
    Featured Inspirations

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Strategize | Act | Thrive

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  • How Indurama uses gfknewron Consumer

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  • How Philips perfects product portfolios and performance

    Philips puts market intelligence at the center of its personal care category strategy in the MENA region
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  • How IKEA improves its customer journey for stronger business results

    See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.
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  • How Lenovo maximizes revenue during crucial sales periods

    Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data.
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  • How Vodafone UK transforms brand intelligence to business change

    Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.
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  • How HP makes strategic business decisions based on data

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  • How Harman maintains brand leadership and improves brand loyalty

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  • GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
    Andrew Line
    Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
  • GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.
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    Business Development Director CPD, L'Oreal
  • Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.
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    Product Manager, Haier Vietnam
News

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement

Read the full press release
report

Only ⅓ of marketing leaders are highly confident in their data

How confident are you? Learn how top performers in marketing leadership roles leverage data to differentiate themselves, prioritize initiatives, and win the hearts and wallets of customers in our latest report, written and researched in collaboration with the CMO Council.
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insights

New shopping behaviors shaping the FMCG landscape

Learn how the shopper landscape is changing, how buying habits are changing, and what it means for your FMCG brand in this interactive hub.
See how behaviors are changing
a closer look

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