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      Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.

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      The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.

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      Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.

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      Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.

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      Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.

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      Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.

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      Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.

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      Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.

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      Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.

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      State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.

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      Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.

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      Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.

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      Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.

    • Market and Retail Intelligence

      We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.

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      Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.

      Marketing and Sales Effectiveness

      Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.

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      Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.

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      Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.

    • gfknewron

      One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.

      gfknewron Predict

      AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

      gfknewron Market

      Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

      gfknewron Consumer

      The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.

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    Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets.

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    We’ve curated a series of pieces to help you stay ahead of the latest trends impacting the tech and durables sector.

    GfK’s Sustainability Hub

    Get a multi-lens view of sustainability trends influencing T&D and FMCG consumers and markets, and what brands can do to stay relevant with target audiences. Discover what we’re doing at GfK to advance our own sustainability.

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  • Mastering supply, demand, and consumer needs in a time of uncertainty

  • What’s your brand strategy – to drive premium, sales volume, or both?

  • The State of Consumer Technology and Durables Report

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    Press Releases

    • 24.02.2022
      Global smartphone market recovers in 2021

      These are GfK’s findings ahead of the Mobile World Congress 2022 in Barcelona.

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    • 23.02.2022
      Consumer sentiment between short-term losses and medium-term recovery prospects

      These are the findings of the GfK Consumer Climate Study for February 2022.

      Read more address-card icon
    • 22.02.2022
      After 5 years of successful restructuring and turn-around Peter Feld will be leaving GfK

      Peter Feld decided not to seek extension of his contract as CEO. CFO Lars Nordmark appointed as interim CEO.

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    Insights

    • 25.02.2022

      Webinars

      Mastering supply, demand, and consumer needs in a time of uncertainty

      Join our webinar on 30 March. Plan with confidence based on expert insight on the state of the consumer technology and durables market.

      Read more

    • 17.02.2022

      Webinars

      This is RegioGraph 2022

      Register now for our free GfK live webinar and learn more about the highlights, new features and applications of our geomarketing software RegioGraph 2022.

      Read more

    • 17.02.2022

      Articles

      Q&A with Jutta Langer on how to shake-up your strategic planning

      How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.

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    • 10.02.2022

      News

      Map of the Month: Senior households, Germany 2021

      GfK’s Map of the Month for February shows the regional distribution of senior households in Germany in 2021.

      Read more