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Marketing

Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.

Sales

The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.

Pricing

Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.

Product

Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.

Category Management

Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.

Supply Chain

Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.

Business Intelligence

Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables

Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.

Retail

Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.

Media and Entertainment

State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.

Consumer Goods

Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.

Automotive

Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.

Financial Services

Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence

We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.

Brand Insights

Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.

Marketing and Sales Effectiveness

Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.

Consumer and Shopper Intelligence

Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.

Media Measurement

Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.

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Haier Europe: focus sur l'innovation en partenariat avec la plateforme IA gfknewron

Haier Europe focuses on innovation in partnership with AI-powered market intelligence platform, ...

Пресреліз GfK: Розумний дім: Споживачі більше цікавляться технікою із голосовим управлінням

«Чорна п’ятниця» 2020 побила нові рекорди продажів техніки

Українці адаптуються до нових умов життя

Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції

Що турбує українців під час карантину

Чорна п’ятниця в Україні – рекордні продажі

«Чорна п’ятниця» та «День одинаків»: Продажів більше, ніж на Різдво та у січні

Стаціонарна роздрібна торгівля у ЄС: найвище зростання у 2019 році в Румунії та Литві

Світові продажі смартфонів у 2018 році сягнули 522 мільярдів доларів

Споживчі настрої в Україні, грудень 2018

В Європі продовжують зростати продажі у «чорну п'ятницю»

«Чорна п’ятниця» 2018 б’є всі рекорди на ринку побутової техніки та електроніки

Споживчі настрої в Україні, жовтень 2018

Споживчі настрої в Україні, серпень 2018

Споживчі настрої в Україні, липень 2018

GfK Consumer Climate - другий квартал 2018 року

Споживчі настрої в Україні, травень 2018

Споживчі настрої в Україні, квітень 2018

Споживчі настрої в Україні, січень 2018: індекс склав 59,5

Споживчі настрої в Україні, грудень 2017: індекс склав 60,3

Споживчі настрої в Україні, жовтень 2017: індекс склав 62,6

Споживчі настрої в Україні, серпень 2017: індекс склав 58,6

Споживчі настрої в Україні, липень 2017: індекс склав 58,5

Споживчі настрої в Україні, червень 2017: індекс склав 59,4

Споживчі настрої в Україні, квітень 2017: індекс склав 54,9

Споживчі настрої в Україні, лютий 2017: індекс склав 56,2

Споживчі настрої в Україні, січень 2017: індекс склав 53,7

Дослідження купівельної спроможності населення країн центральної та східної Європи в 2016 році

Частка ВТМ в Україні залишається відносно низькою

Споживчі настрої в Україні, травень 2016: індекс склав 50,3

Споживчі настрої в Україні, квітень 2016: індекс склав 49,1

Споживчі настрої в Україні, березень 2016: індекс склав 50,6

Результати «GfK TEMAX® Україна» за четвертий квартал 2015 року

Споживчі настрої в Україні, листопад 2015: індекс склав 50

Споживчі настрої в Україні: у жовтні 2015 індекс склав 47,9

Споживчі настрої в Україні: у вересні 2015 індекс склав 47

Споживчі настрої в Україні, серпень 2015: збільшення індексу до 46,9

Споживчі настрої в Україні, травень 2015: поліпшення індексу до 45,6

Споживчі настрої в Україні, квітень 2015: стабілізація на рівні 41,4

Споживчі настрої в Україні, березень 2015: стабілізація на рівні 41,8

Які країни очолюють рейтинг захоплення готування їжі?

Споживчі настрої в Україні, лютий 2015: погіршення на 4,8 п. до 41,1

Споживчі настрої в Україні, січень 2015: погіршення на 6,7 п. до 45,8

Споживчі настрої в Україні, грудень 2014: погіршення на 0,8 п. до 52,6

Споживчі настрої в Україні, листопад 2014: погіршилися на 0,9 п. до 53,4

Споживчі настрої в Україні, жовтень 2014: додали 0,5 п. до 54,3

Споживчі настрої в Україні, вересень 2014: погіршення на 0,9 п. до 53,8

Споживчі настрої в Україні, серпень 2014: погіршення на 10,4 п. до 54,7

Споживчі настрої в Україні, липень 2014: погіршення на 1 п. до 65,1

Споживчі настрої в Україні, червень 2014: покращення до 68,4

Споживчі настрої в Україні, квітень 2014: погіршення на 5,5 п. до 61,0

Споживчі настрої в Україні, березень 2014: покращення на 3,2 п. до 67,8

Вже половина українців користуються інтернетом; дві третини з них – в соціальних мережах

Споживчі настрої в Україні, лютий 2014: погіршення на 7,9 п. до 64,6

Споживчі настрої в Україні, листопад 2013: покращення на 1,5 п. до 85,5

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