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GfK | Growth from Knowledge | Global Market Intelligence
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  • Insights
    • Articles
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    • Infographics
    • News
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    • Videos
    • Webinars
    • White papers
    • View All
  • Data Partnership
  • Careers
    • Search for jobs
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  • About GfK
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    Press Releases

    • 22.03.2021
      Пресреліз GfK: Розумний дім: Споживачі більше цікавляться технікою із голосовим управлінням

      Світові та європейські ринки стають на шлях "розумного" майбутнього за допомогою новітніх технологій

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    • 17.12.2020
      «Чорна п’ятниця» 2020 побила нові рекорди продажів техніки

      Попри карантинні обмеження у зв’язку із пандемією COVID 19, українці активно купували побутову техніку та електроніку під час акцій «Чорної п’ятниці» та «Кіберпонеділка».

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    • 27.04.2020
      Українці адаптуються до нових умов життя

      GfK Ukraine щотижня відстежує дані про роздрібний ринок побутової техніки та електроніки в Україні. Протягом 12-15 тижня 2020 року (16 березня – 12 квітня) споживачі пристосовувалися до нових умов, пов’язаних із пандемією COVID-19 та ізоляцією. Початок карантину призвів до скорочення ринку побутової техніки та електроніки в Україні на 37 відсотків (у порівнянні з попереднім тижнем).

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    Insights

    • 17.12.2020

      Infographics

      Підсумки осінніх розпродажів техніки в Україні

      GfK Ukraine підводить підсумки продажів побутової техніки та електроніки під час акцій "Чорної п'ятниці" та "Кіберпонеділка"

      Read more

    • 03.04.2020

      Reports

      Звіт GfK: Шлях крізь кризу – дані від ринку для ринку

      Дані про ринок побутової техніки та електроніки щотижня, на базі PoS Tracking GfK Ukraine

      Read more

    • 29.07.2019

      News

      17% українських онлайн-покупців здійснюють більше 20 покупок на рік: ...

      В Києві зосередилося стільки ж онлайн-покупців, скільки на всій Півночі країни. Середній дохід шоперів, згідно статистики GfK, склав 5 600 грн, що на 44% більше, ніж у тих, хто не здійснюють покупки в мережі. Онлайн-шопери найбільше купують побутову техніку та електроніку і одяг.

      Read more

    • 22.03.2019

      News

      Consumer Insights - рішення GfK для дослідження поведінки споживачів

      GfK розробили низку рішень під загальною назвою Consumer insights, які включають три основні напрямки досліджень: Consumer Journey, Consumer Landscape та Consumer Trends.

      Read more
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    • Marketing

      Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.

      Sales

      The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.

      Pricing

      Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.

      Product

      Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.

      Category Management

      Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.

      Supply Chain

      Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.

      Business Intelligence

      Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.

    • Technology and Durables

      Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.

      Retail

      Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.

      Media and Entertainment

      State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.

      Consumer Goods

      Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.

      Automotive

      Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.

      Financial Services

      Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.

    • Market and Retail Intelligence

      We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.

      Brand Insights

      Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.

      Marketing and Sales Effectiveness

      Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.

      Consumer and Shopper Intelligence

      Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.

      Media Measurement

      Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.

    Incredible noise. Powerful signals. Welcome to gfknewron 2.0

    Predict the future so you can win it with gfknewron

    Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.