Task
The Client approached us for creating promotion activities on Facebook and had really ambitious goals for the promo:
- Creating long-term relationship with the consumers;
- Increasing brand confidence;
- Creating the loyal consumers pool (goal – gather 500 new subscribers in 3 months);
- Month audience increase – 10%.
Target audience
Men and women age 18-35, residents of Ukraine.
Solutions
NESTEA Brand promotion on Facebook included filling with content, creation of competition and give-aways, reputation management, client support, social networks monitoring.
The tools we used:
- Interesting and up-to-the- minute content;
- High-quality design;
- Activities (competitions, quizzes, give-aways);
- Targeted adds.
Creative concept
Was directed at formation of the feeling of freedom and happiness from living here and now with a moto “Nestea- a gulp of freadom”
Competition plan
Mini-competitions and interesting games were held all the time:
-
Time for fun with Nestea!
Mini-competition once a week.
-
Nestea. Catch the Summer!
Each Friday one could win vacation from Nestea.
-
Autumn marathon!
A range of quest-based mini-contests and competitions. Attractive prizes waited for the winners.
-
Neatea. Christmas greetings.
The participant sent their congratulations and our designer put them on funny and heart-throbbing post cards.
← Promo campaign "Coca-Cola tastes better together!" |