Core idea
The website was developed to arrange a promotion, in course of which participants could learn how to place online bets and get awarded at the conclusion of weekly contests. The campaign was launched on March 23rd 2015 and finished 8 weeks later.
Promo mechanics
Every week there was a video teaser displayed on the website without its logical ending. Users were to guess the ending by placing an online bet on one of the offered answers. Bets were made of virtual credits, received for a certain actions, for instance, inviting a friend or sharing video in social networks, whereas the promotion attracted new participants daily.
Thereupon, every week the promotional campaign had its winners: their credits were multiplied by a certain coefficient and they received presents from promotion launchers.
Solutions
Miritec has implemented a number of technical solutions for the promotional web platform. We developed:
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