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NBCUNIVERSAL EMBRACES NEW CURRENCY FOR UPFRONT WITH GUARANTEES FOR ITS AUDIENCE TARGETING PLATFORM FOR ADVERTISING CLIENTS

Press Releases

April 14, 2016

NEW YORK – April 14, 2016 – NBCUniversal today announced another evolution in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0. Available to select advertisers in the 2016-2017 Upfront marketplace, the company will, for the first time, fully guarantee the targeted delivery of optimized investments as the exclusive currency for these partnerships, replacing traditional age and gender metrics.

SYFY TO BROADCAST LIVE FROM SAN DIEGO COMIC-CON 2016

Press Releases

April 13, 2016

NEW YORK – April 13, 2016 – Syfy will invade the world’s largest pop culture convention this summer with SYFY PRESENTS LIVE FROM COMIC-CON, a three-night telecast directly from the heart of San Diego Comic-Con. The special – Syfy’s first-ever live broadcast from Comic-Con – will air on the network Thursday, July 21 through Saturday, July 23 at 8/7c.

BRAVO MEDIA AND UNIVERSAL CABLE PRODUCTIONS TO PRODUCE THREE MORE SEASONS OF HIT SERIES "GIRLFRIENDS’ GUIDE TO DIVORCE”

Press Releases

April 13, 2016

NEW YORK – April 13, 2016 – Bravo Media and Universal Cable Productions announce an extraordinary three-season pick-up for their original scripted series, “Girlfriends’ Guide to Divorce." Created and executive produced by Marti Noxon, the series continues to follow the life of self-help writer Abby McCarthy (Lisa Edelstein) as she navigates being single in her 40s with the help of her girlfriends Phoebe (Beau Garett), Delia (Necar Zadegan) and Jo (Alanna

2015-16 NHL REGULAR SEASON ON NBCSN IS MOST-WATCHED FULL NHL SEASON ON CABLE IN 22 YEARS

Press Releases

April 12, 2016

STAMFORD, Conn. – April 12, 2016 – Led by strong Wednesday Night Rivalry and Sunday Night Hockey viewership, the 2015-16 NHL regular season on NBCSN averaged 378,000 viewers to rank as the most-watched full regular season in network history, and the most-watched on cable since the 1993-94 season, according to data provided by The Nielsen Company.

MSNBC TO HOLD DOUBLE-HEADER REPUBLICAN TOWN HALLS IN NEW YORK ON THURSDAY NIGHT

Press Releases

April 12, 2016

April 12, 2016 – MSNBC, the “Place for Politics,” will present a double-header night of Republican town halls on Thursday, April 14, as the presidential candidates fight for every vote ahead of next week’s New York primary. At 7 p.m. ET, Gov. John Kasich sits down with Chris Matthews for a town hall with Long Islanders in Jericho, NY.