AMC bows to universal disdain, says it won’t allow texting during movies

In News by Stefan Sirucek / April 15, 2016

In a major victory for crotchety old-timers and sane people everywhere, AMC killed its proposed idea to allow texting in certain movie theaters after an almost universally negative response.

The theater chain’s CEO Adam Aron floated the idea in a recent interview with Variety, saying “You can’t tell a 22-year-old to turn off their cellphone” and arguing that movie theaters have to adapt to millennial behavior.

AMC now reversed its position, saying in a statement “we have heard loud and clear that this is a concept our audience does not want” and promising that “[w]ith your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow, and not in the foreseeable future.”

So luckily for everyone who likes their cinematic experiences to be immersive, the distracting little glow-screens will continue to be banned at AMC’s theaters.

Other than leaving the door to texting a crack open with the phrase “foreseeable future,” the only problem with AMC’s swift reversal is that they used an old-timey film metaphor that will be completely lost on millennials, saying “this is an idea that we have relegated to the cutting room floor.”

Millennial translation: “This is an idea we have deleted from our iCloud.”

[@AMCTheatres | Photo: Free Digital Photos]

Tags: AMC, millenials, millennials, minor victories for common sense, old-timers, texting
0