MEDIA MONITORING

Digests and Reviews

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Compiling the most important publications on the topic of interest for a certain period

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Press clipping

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Scanning articles of the print and electronic media

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Ratings

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Drawing up a list of companies and products grouped according to certain criteria

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Online access to the media database

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Providing an opportunity of independent searching in the Context Media publications database

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Social media monitoring

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In the focus of the Context Media there are always 1179 social media

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ANALYTICS

Measuring reputation in the media

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Evaluating the different stakeholders’ attitude to the company or the product

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Evaluating the effectiveness of PR

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Analyzing the effectiveness of the separate PR-campaigns as well as existing enterprise communications systems in general

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Case studies

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Evaluating of resonance and objective coverage of particular events or themes in the media

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Industry surveys

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The study of the current state of the market and the assessment of the prospects of its development, the analysis of the activity of its key players as well as competitors

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