We use state-of-the-art marketing techniques and original methodological developments. The specifics of GBS’ work enables intensive involvement of creative marketing techniques in the process of focus groups conduction. The use of the psychological techniques, including projective and psycho-semantic ones, helps to obtain the information which increases the analysis’ objectiveness and depth.
Co-operative work of analysts, marketers and psychologists helps to mind not only marketing information but also in-depth psychological processes, mainly the motivational ones, while analyzing results.
- Focus-groups
- In-depth interviews
- Expert surveys
- Quantitative researches
- Psychographic researches
- Research program Mystery Shopping
- Advertising campaign effectiveness estimation
- Psycho-semantic methods
- Projective methods
To order a marketing research, please, fill our application form and send it to info@gbs.com.ua. To view our works, please, visit the section "Projects".
