Shopping and entertainment complexes have created a new leisure shopping culture. People visit not only to shop but also to relax. The attractive atmospheres of these new malls increase footfall, dwell time and spend per visit. 

Advertisements placed outside or inside a shopping mall are highly effective because of the connection with the target audience. It applies not only to specific goods but also to brands.

Large LED video screens and video signs are gaining popularity among advertisers as they are many times more effective than conventional passive advertising mediums. LED displays and video systems are also the only medium that can display any type of information from text to quality video, while their brilliance and dynamism really grabs the attention of potential customers. Video displays and video signs are ideal tools for visual merchandising. They enable fast delivery of information about promo events, discounts and new products.

These new hi-tech advertising mediums can be seen in the majority of shopping malls worldwide. They appeal to both shopping centre tenants and owners, delivering advertising and rental value.