Creativity is a creative basis of the entire advertising activity. It is an advertising idea as well as name and slogan development, unusual implementation of advertising idea, brand concept and nonstandard ways of trademark promotion.
Creativity is an integral part of any advertising company’s everyday practice. In the congested informational space, creativity is the only thing able to stand your commercial, jingle, poster or web banner out of hundred thousands similar ad products. That is why creativity in advertising is not only a good thing, but also a necessary thing nowadays.
Are there any limits of creativity? Advertising professionals all around the world have been disputing this item for a while. Is overcreativity possible? Is more creative advertising always better than less creative advertising? There is no defined answer. One thing is obvious – advertising must sell. It means that the level of its creativity should base on this primary aim of advertising.
There are some fields where we use creativity:
- Development of creative idea for advertising campaign
- Naming
- Slogan Development
