Prius 2015

The hybrid that started it all.

$24,200 starting msrp1
as shown $34,7201

51/48 est. mpg2

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Prices and colors may vary by model.

Gallery

The world’s most iconic hybrid in pictures.

Efficiency

The secrets behind the minuscule carbon footprint.

Technology

Advancements that help make driving more fun.

Versatility

5-passenger seating and amazing cargo capability.

Safety

Ready for any circumstance

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Prius Persona Series

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Prius Persona Series shown in Absolutely Red

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Prius Persona Series shown in Absolutely Red

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Prius Four shown in Blizzard Pearl 7 with available Deluxe Solar Roof Package 8 9

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Prius Four interior shown in Bisque SofTex® trim with available Deluxe Solar Roof Package 8 9

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Prius Three interior shown in Dark Gray with Display Audio with Navigation 10 and Entune® App Suite 11

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Prius Five shown in Blizzard Pearl 7 with available Advanced Technology Package 12

Heritage

Efficiency

Ongoing innovation

Fuel economy

Prius offers an EPA-estimated 51 mpg city/48 mpg highway/50 mpg combined. 2 That’s not only a big relief on your pocketbook, but the environment as well.

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Prius Four shown in Blizzard Pearl 7 with available Deluxe Solar Roof Package 8 9

Hybrid Synergy Drive®

Our proven Hybrid Synergy Drive® system combines the benefits of an efficient gasoline engine and a clean, quiet electric motor. It can be powered by the engine, the electric motor, or a combination of both, and will automatically choose the most efficient mode for the best mpg.

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Prius Four shown in Blizzard Pearl 7 with available Deluxe Solar Roof Package 8 9

Three drive modes

In addition to normal operating mode Prius offers three driver-selectable modes: EV, 14 15 ECO and POWER. EV Mode allows Prius to run on battery power alone for up to one mile; ECO helps improve fuel economy by adjusting throttle input and climate control; and POWER helps create a more spirited driving experience.

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Prius Four shown in Blizzard Pearl 7 with available Deluxe Solar Roof Package 8 9

Low emissions

Prius is certified as an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) 16 in California and states adopting its emissions guidelines.

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Prius Four shown in Blizzard Pearl 7 with available Deluxe Solar Roof Package 8 9

Efficiency

Engine Performance

Starting

With a Smart Key 17 fob in your pocket or purse, push the Power button, and you are ready to go. If the battery power is low the gas engine may start instead, otherwise Prius will move on battery power alone. If Prius senses it needs more power than the battery can provide, the gas engine will take over.

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Prius Five shown in Classic Silver Metallic with available Advanced Technology Package. The preceding is based on a likely scenario for optimal driving conditions.

Normal operation

Prius can start moving at lower speeds by using only the electric motor (no gasoline required). As you drive along, the car’s computer will automatically switch from electric to gas, or use a combination of the two to produce the most fuel-efficient driving.

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Prius Five shown in Classic Silver Metallic with available Advanced Technology Package. The preceding is based on a likely scenario for optimal driving conditions.

Full acceleration

During full acceleration, the gasoline engine is used while the battery supplies increased drive power to the electric motor.

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Prius Five shown in Classic Silver Metallic with available Advanced Technology Package. The preceding is based on a likely scenario for optimal driving conditions.

Regenerative braking

Prius takes advantage of every possible opportunity to harness energy and use it efficiently—and that goes for the braking system too. As you apply the brakes in Prius, you’re making power that will be stored in the system battery for more EV-only operation and increased fuel savings.

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Prius Five shown in Classic Silver Metallic with available Advanced Technology Package. The preceding is based on a likely scenario for optimal driving conditions.

Stopping

When Prius comes to a stop, its gasoline engine shuts off to conserve fuel and reduce emissions. Pressing the gas pedal lightly will move Prius using electricity alone, while more pressure will automatically start the gas engine to provide more power.

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Prius Five shown in Classic Silver Metallic with available Advanced Technology Package. The preceding is based on a likely scenario for optimal driving conditions.

Efficiency

Exterior Design

Low drag coefficient

Coefficient of Drag (Cd) is a measurement of how effectively a vehicle’s shape slices through the air. The lower its drag coefficient, the more aerodynamic it is, which means it requires less energy to push it through the air. With a Cd of only 0.25, Prius is one of the most aerodynamic production cars in the world.

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Prius Four shown in Sea Glass Pearl with available Deluxe Solar Roof Package 8 9

Aerodynamic styling

Almost every inch of the body of the Prius was designed with a purpose: cheating the wind. Flowing lines and purposeful edge detailing conspire to reduce wind resistance for a quieter ride and greater fuel efficiency.

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Prius Four shown in Sea Glass Pearl with available Deluxe Solar Roof Package 8 9

Iconic shape

Prius is the world’s most iconic hybrid, combining incredible aerodynamic efficiency with unmistakable styling.

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Prius Four shown in Sea Glass Pearl with available Deluxe Solar Roof Package 8 9

DRL & LED headlights

Daytime Running Lights (DRL), which switch on whenever the engine does, help prevent daytime head-on collisions by making you more visible. Prius Five comes standard with LED (light-emitting diode) headlights, which use 20% to 30% less energy than traditional headlights and have auto level control, auto on/off and headlight cleaners.

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Prius Four shown in Sea Glass Pearl with available Deluxe Solar Roof Package 8 9

Technology

Inspired Features

Solar Roof

If you want to stay cool, park in the sun. The available Solar Roof 9 is embedded with solar panels that can power a fan to circulate ambient air through the cabin when Prius is parked in direct sunlight. This feature helps keep cabin air temperature close to that of the outside air for a more comfortable return to the vehicle.

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Remote Air Conditioning System

Part of the Solar Roof and Deluxe Solar Roof packages, 9 Remote Air Conditioning 18 can cool the cabin of Prius before you get in by activating the electric air conditioning compressor. Using your key fob, you can turn the air conditioning system on from up to 30 yards away, and run it on hybrid system battery power for up to three minutes.

Smart Key System standard

Within three feet of your Prius, with the Smart Key 17 fob in your pocket or purse, interior lights illuminate, the driver’s door can be unlocked, and the vehicle can be started with the push of a button. On Prius Three, Four and Five, it also allows you to open both front doors and the rear hatch.

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Technology

Convenience

Technology

Equipped to help efficiency

Energy Monitor

The energy monitor on Prius indicates the operation of the engine and hybrid system in real time. Hybrid Synergy Drive® employs the most efficient source of power when possible.

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Fuel Consumption Info

Don’t use more gas than you need to. With the Multi-Information Display, you can monitor the gas mileage of your Prius with an instantaneous readout of your current mpg and average historical mpg over time.

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ECO Savings Record

Be even more cost-conscious. ECO Savings Record uses a small in-dash screen to let you measure your Prius’ efficiency to another vehicle. Just plug in the mileage from a previous car (or friend’s car), the price of gas, and get a monthly savings amount.

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Technology

Multimedia System

Versatility

Comfort

SofTex®-trimmed seats

It’s like leather, but better. Our available SofTex® trim material weighs about half as much as the real thing, and its manufacturing process generates around 85% fewer CO2 emissions and Volatile Organic Compounds (VOCs) than that of conventional synthetic leather.

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Prius Four interior shown in Dark Gray SofTex® trim with available Deluxe Solar Roof Package 8 9

Spacious interior

As sleek and aerodynamic as Prius is, you might not expect a lot of interior room. But when you open the doors, you’ll be greeted by an open and airy 5-passenger cabin with 42.5 inches of leg room up front and 36 inches in the rear.

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Prius Four interior shown in Dark Gray SofTex® trim with available Deluxe Solar Roof Package 8 9

Head room

One reason Prius feels so roomy is its curvaceous roofline. Looking at its profile, you’ll see there’s a peak in the center called the central apex. It’s there not only for aerodynamic efficiency, but optimized head room as well.

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Prius Four interior shown in Dark Gray SofTex® trim with available Deluxe Solar Roof Package 8 9

Power-adjustable driver's seat

Getting comfortable with Prius is easy with the available 8-way power-adjustable driver’s seat with power lumbar support.

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Prius Four interior shown in Dark Gray SofTex® trim with available Deluxe Solar Roof Package 8 9

5-passenger seating

Once you spend some time in a Prius, you’ll want all your friends and family to experience it as well. With that in mind, we gave Prius seating for up to five, so everyone can ride in comfort.

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Prius Four interior shown in Dark Gray SofTex® trim with available Deluxe Solar Roof Package 8 9

Versatility

Cargo

Liftback design

The liftback design of Prius opens wide to meet your cargo needs. Whether it’s a grocery run or a trip to the home improvement center, Prius has a surprising amount of room to handle the necessities of life. 24

Prius Four shown in Blizzard Pearl 7

Cargo capacity

Even with the rear seats up, Prius offers 21.6 cubic feet of cargo capacity. But with the rear seat folded flat, there’s almost 40 cubic feet. 24

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Prius Four shown in Blizzard Pearl 7

60/40 split rear seat

Prius excels not only in efficiency, but versatility as well. The rear seats fold flat to create a flat load floor when you need extra space.

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Prius Four shown in Blizzard Pearl 7

Additional cargo storage

In addition to the main cargo space, Prius offers under-floor storage and side panel storage for smaller items, and comes with a cargo area tonneau cover to help keep your belongings out of view.

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Prius Four shown in Blizzard Pearl 7

Safety

Convenience

Dynamic Radar Cruise Control

The available Dynamic Radar Cruise Control System (DRCC) 25 automatically adjusts vehicle speed to maintain a preset following distance between your Prius and the vehicle traveling directly in front of you.

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Prius Five shown in Classic Silver Metallic with available Dynamic Radar Cruise Control (DRCC) 25


Pre-Collision System

Working in concert with the Dynamic Radar Cruise Control (DRCC) 26, the available Pre-Collision System (PCS) 25 employs the vehicle’s radar system to determine if a frontal collision is imminent. If so, the system automatically applies the brakes and retracts the front seatbelts to prepare for such a scenario.

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Prius Five shown in Nautical Blue Metallic with available Advanced Technology Package 12


Lane Keep Assist

If an inadvertent lane departure is detected, the available Lane Keep Assist (LKA) issues an audible warning and displays a warning on the instrument panel. And when Dynamic Radar Cruise Control (DRCC) 26 is engaged, LKA 27 is designed to help keep Prius in its lane by providing gentle corrective steering when necessary.

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Prius Five shown in Nautical Blue Metallic with available Advanced Technology Package 12


Vehicle Proximity
Notification System

When Prius is traveling below 15 mph and running on electric power only, it’s often too quiet for people to hear. So VPNS emits an undulating mechanical sound to alert pedestrians and bicyclists of your presence. 28

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Prius Five shown in Nautical Blue Metallic with available Advanced Technology Package 12

Safety

Drive with Confidence

Seven airbags

Prius provides you and your passengers with a total of seven airbags, including driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, a driver knee airbag and front and rear side curtain airbags. 29

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Prius Five interior shown in Bisque SofTex® trim. Photo not intended to replicate actual inflated airbags. 29

Star Safety System™

Prius comes with our Star Safety System™, a suite of six safety features that includes Enhanced Vehicle Stability Control (VSC) 30, Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) 31 and Smart Stop Technology® (SST) 32.

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Prius Five interior shown in Bisque SofTex® trim. Photo not intended to replicate actual inflated airbags. 29

Safety Connect®

With available Safety Connect® 33, emergency assistance is within your reach. Via Toyota’s 24/7call center, Safety Connect® 33 offers subscribers helpful features such as Emergency Roadside Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.

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Prius Five interior shown in Bisque SofTex® trim. Photo not intended to replicate actual inflated airbags. 29

Prius Models

Download Brochure Meet the Family

Two

$24,200msrp1

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Trim MSRP    
1.8L 4-Cyl. ECVT Hybrid $24,200 msrp1 Full Specs Build
  • 51/48 est. mpg 2
  • Hybrid Synergy Drive® with EV14/ECO/POWER modes
  • Touch Tracer Display
  • Smart Key System 17
  • Integrated backup camera 22 display
  • Display Audio – includes 6.1-in. touch-screen AM/FM CD player with USB port 19 and Bluetooth® 21 wireless technology
Build

Three

$25,765msrp1

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Trim MSRP    
1.8L 4-Cyl. ECVT Hybrid $25,765 msrp1 Full Specs Build
  • 51/48 est. mpg 2
  • Display Audio with Navigation 10 and Entune® App Suite 11 — includes 6.1-in touch-screen with integrated backup camera 22 display
  • Smart Key System 17 on three doors
  • Available Solar Roof Package 9
Build

Four

$28,435msrp1

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Trim MSRP    
1.8L 4-Cyl. ECVT Hybrid $28,435 msrp1 Full Specs Build
  • 51/48 est. mpg 2
  • SofTex®-trimmed seats and steering wheel
  • 8-way power-adjustable driver’s seat with power lumbar support
  • JBL® GreenEdge™ speakers with amplifier
  • Auto-dimming rearview mirror with HomeLink® 34
  • Available Deluxe Solar Roof Package 9 including HDD Premium Navigation, 10 with JBL®, Head-Up Display (HUD) and Safety Connect® 33
Build

Five

$30,005msrp1

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Trim MSRP    
1.8L 4-Cyl. ECVT Hybrid $30,005 msrp1 Full Specs Build
  • 51/48 est. mpg 2
  • 17-in. 5-spoke alloy wheels with P215/45R17 tires
  • LED headlights with auto level control, auto on/off feature and headlight cleaners
  • Integrated fog lights
  • Available Advanced Technology Package including Premium HDD Navigation 10 with JBL®, Head-Up Display (HUD), Dynamic Radar Cruise Control (DRCC) 26, Pre-Collision System (PCS), 25 Lane Keep Assist (LKA) 27 and Safety Connect® 33
  • Shown in Blizzard Pearl 7
Build

Persona Series

$26,985msrp1

View Trims

Trim MSRP    
1.8L 4-Cyl. ECVT Hybrid $26,985 msrp1 Full Specs Build
  • 51/48 est. mpg 2
  • SofTex®-trimmed seats with Dark Gray stitching
  • Front foot area illumination
  • 17-in. 5-spoke dark-metal-finished alloy wheels
  • Heated power outside mirrors with turn signal indicators and folding feature
  • Custom Persona Series exterior badge
Build

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Awards & Ratings

95% of all Toyota Prius models sold over the last 10 years are still on the road.

Based on IHS Automotive: Polk U.S. Vehicles In Operation registration statistics MY 2004-2013 as of October 2013.

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KBB.com Consumer Ratings

Based on Consumer Ratings:
*Based on consumer ratings.

Ratings Currently Unavailable

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Edmunds.com Consumer Ratings

out of 5

Based on Consumer Ratings:
*Based on consumer ratings.

Ratings Currently Unavailable

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  • Smart Key System
  • Combined Fuel Economy (City/Hwy)
  • Curb to Curb Turning Circle
  • Knee Airbags
  • Toyota has an advantage
  • See Detailed Comparisons

Build Your Prius

$24,200 starting msrp 1 as shown $24,5951

51/48 est. mpg 2

Now it's time for your personal touch.

Get started by choosing the model or grade that you'd like, then select your favorite color and get creative with a variety of options and packages.

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  1. Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $825 for Cars, $885 for Small/Light Trucks (Sienna, RAV4, RAV4 EV, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), $1100 for Large Trucks (Tundra), and $925 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  2. 2015 EPA-estimated mileage. Actual mileage will vary.
  3. EPA-estimated driving range 103 miles when vehicle is fully charged. Excludes driving conditions. Actual mileage will vary.
  4. 2014 EPA-estimated mpg equivalent. Actual mpge will vary based on driving habits, charging practice, battery age, weather, temperature and road/traffic conditions. Battery capacity will decrease with time and use. For more information on mpge and range, please see www.fueleconomy.gov.
  5. 2014 EPA-estimated combined miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
  6. 2014 EPA-estimated 51 city/49 highway/50 combined mpg estimates for Prius Plug-in. Actual mileage will vary.
  7. Extra-cost color.
  8. Available on Prius Three and Four only.
  9. The Solar Powered Ventilation System uses an electric fan to draw outside air into, through, and out of the cabin once the inside temperature reaches 68 degrees Fahrenheit. It will lower the cabin temperature to near the outside ambient temperature to help make the cabin more comfortable when reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air conditioner.
  10. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner’s Manual for details.
  11. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
  12. Available on Prius Five only.
  13. Based on IHS Automotive: Polk U.S. Vehicles In Operation registration statistics MY 2004-2013 as of October 2013.
  14. CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving.
  15. EV Mode works under certain conditions at low speeds for up to a mile. Please see your Toyota vehicle Owner's Manual for further details.
  16. AT-PZEV-rated by the California Air Resources Board. Meets Tier-2/Bin-3 Federal emissions standard. For more information please visit www.arb.ca.gov.
  17. The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
  18. Maximum operation duration of this system is three minutes. System may not operate if the hybrid battery is under load and/or if the battery charge is low. See your Owner's Manual for further information.
  19. May not be compatible with all mobile phones, MP3/WMA players and like models.
  20. iPod® and iPhone® are registered trademarks of Apple Inc. All rights reserved.
  21. Concentrating on the road should always be your first priority while driving. Do not use the hands-free phone system if it will distract you. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.
  22. The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit effectiveness and view may become cloudy.
  23. PANDORA®, the PANDORA® logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc., used with permission.
  24. Cargo and load capacity limited by weight and distribution.
  25. The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions only. They are not collision-avoidance systems and are not substitutes for safe and attentive driving. System effectiveness depends on many factors such as speed, driver input and road conditions. See your Owner's Manual for further information.
  26. Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. Please see your Owner's Manual for important instructions and cautions.
  27. Lane Keep Assist is designed to read the lane markers under certain conditions. It provides a visual and audible alert and provides slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors. See your Owner’s Manual for further information.
  28. This device is not a substitute for safe driving practices. It is the driver’s responsibility to maintain a lookout for pedestrians, cyclists, other cars and objects and to drive the vehicle in a safe and prudent manner to avoid making contact.
  29. All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for further information/warnings.
  30. Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner's Manual for further details.
  31. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions.
  32. Smart Stop Technology® operates only in the event of certain simultaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology® is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner's Manual for further details.
  33. Contact with the Safety Connect® response center is dependent upon cellular connection availability and GPS satellite signal reception, which can limit the ability to reach the response center or receive emergency service support. Enrollment and Subscription Service Agreement required. One-year trial subscription available only with new vehicle purchase of Safety Connect®-equipped vehicles. Additional subscription terms available; charges vary by subscription term selected.
  34. HomeLink® is a registered trademark of Johnson Controls, Inc.