Technical Training for Medical Tourism Business Development
MTEC.Kiev, IEC, September 1 October 2, 2014
To elevate the strategy and the leadership of health tourism business development, every person working in the sector must grasp key details and trends in destination development, business and marketing techniques, relationships, terms, quality, safety and customer service issues.
Technical Training for Medical Tourism Business Development by Dr. Maria Todd at Medical Travel Exhibition & Conference MTEC.Kiev will be useful both for medical tourism referral coordinators and tour operators, hospital managers and clinic directors, as well as for investors interested in medical tourism.
The structure of training
The workshop will include study exercises, question and answer, and review of model checklists and outlines that can be immediately put to use to help you build or improve your medical tourism planning and business development upon your return to your job.
- Opportunities in Medical Tourism
An overview of framework strategies, target market identification.
- The Medical Tourism Patient Persona
- Who buys?
- What do they buy?
- Why do they buy it?
- How much do they spend?
- Where do they go?
- Why do they go there instead of someplace else?
- Pricing for Medical Tourism Procedures
- Activity-based cost considerations
- Bundled-pricing formulas
- Medical Tourism Readiness
- Which doctors and nurses are ready to care for medical tourists? (checklists provided)
- Building the cluster framework for the medical tourism destination
- Model criteria for health tourism local value chain partners (checklists provided)
- Hospital branding for the international market: reputation integrity, brand awareness, unique capabilities
- Referral coordinators: Basic skills, terminology, logistics planning
- Hospital and clinic contracting with insurers and third-party payers
- The investment analysts’ checklist for destination-readiness due diligence and feasibility
- Transportation and travel partners
- Fast Starts
- Develop a pilot program
- Which cases to attempt first - and why
- Course Final Examination
Course Instructor
The instructor of the course is Dr Maria Todd, author of four technical books on medical tourism, including The Handbook of Medical Tourism Program Development, and the developer of the world’s largest globally integrated health delivery system® designed especially to work as a medical tourism provider network.
Dr Todd understands medical tourism from every aspect. She has worked as a nurse in the operating theatre and as a hospital and rehabilitation clinic executive. Maria also has years of practical work experience as a travel agent, tour operator, hotel developer, and medical tourism referral coordinator.
She and her team of experienced healthcare quality and safety consultants prepare hospitals around the world for quality and safety surveys under a number of accrediting bodies. In other projects, she and her team of health tourism business development experts work with hospitals and clinics to refine targeted marketing messages and branding reputation and awareness campaigns.
Maria has provided consultation and training to government officials, investors, hospital managers and executives, physicians, hotels and thermal resorts and sanatoria in more than 100 countries on six continents.
She has negotiated with all of the large multi-national health insurance and assistance companies as an advocate for hospitals and clinics. She reviews and negotiates more than 1500 contracts every year for clients.
Technical Training for Medical Tourism Business Development
Date: October, 1, 2014
Cost of the course: 200 euro.
Where: IEC, Brovarsky Avenue, 15, Kyiv (metro station Livoberezhna)
Registration by phone: +38 093 328-77-54, e-mail: event@jk-group.com.ua (JK Consulting Group)