Using LED displays and giant screens as a powerful and eye-catching digital advertising medium is a new trend which brings out-of-home advertising to a higher level. Large-format video displays have strategic advantages and provide advertisers with new opportunities. Whether it’s digital billboards, media facades, advertising hoardings or poster sites, outdoor and indoor video screen networks are already considered to be a serious alternative to conventional static solutions.

Giant LED video displays show dynamic images and video, making even a short advertising message much more appealing, eye-catching and influential. They display bright and brilliant pictures which draw the attention of viewers more efficiently. LED displays transmit any image with the same quality under direct sunlight as well as in complete darkness, with vibrant true colours, deep blacks and strong contrasts.

The display control system allows fast and easy changes of advertising content and programming. It is a real benefit for businesses where it offers competitive advantage to be able to vary an advertising strategy or advertising content quickly. Newspapers, Internet portals, news agencies, TV channels and entertainment centres are among the clients who value this option. In addition, video displays can sequence multiple advertisements and therefore earn more than with static boards over the same period.

Moreover, unlike conventional boards, large-format outdoor and indoor LED video displays are an ideal means to promote sales and to support promo events when it is necessary to get ‘real time’ information to customers as quickly as possible. In the shortest amount of time they can give information about a new shop nearby, as well as new goods or discounts. They suit both major brands and local advertisers.