LED technology provides the entertainment industry with exciting possibilities. Integrated solutions that use LED displays and semitransparent video walls on the front of buildings and in interiors can display eye-catching visual effects and light shows as well as presenting information of any kind. The modular architecture of modern LED equipment allows the creation of video displays and video walls of virtually any shape or size. It opens up new technical possibilities in their design, which include screens with moving parts, double-sided LED displays and so on.
Today, large LED screens have become an integral part of the corporate identity of entertainment establishments. They use LED displays not only to announce their own shows and events but also to promote goods and services.
LED displays are far more versatile than ‘old school’ neon displays, which is one of the reasons why there is less neon and more LED lighting near entertainment centres. Neon signs catch customers’ attention only with their garish colours. LED video screens can deliver varying content and they are also brighter and more colourful. Moreover, because of their wide advertising potential, they give a higher return on investment.