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Recent news of GfK Ukraine

Alternatives of Civil Registry Office are not popular in Ukraine: only 26% of Ukrainians lived in unregistered marriage while 23% had religious ceremony

August 20, 2013 - Only near a quarter of Ukrainians have an experience of common living without registering their relationships. 23% have chosen religious wedding ceremony. Unregistered marriages are the most popular in Kyiv as well as in Southern and Eastern regions whereas church registration is spread in the Western region. That was shown by research conducted by GfK Ukraine. more >>

Q2 2013: Exciting results for Ukrainian TCG market

August 19, 2013 - According to the results of Q2 2013, almost all the sectors of the TCG market increased. The rate of growth somewhat dropped against the beginning of the year, however, the market grew by 13% compared to the same period last year and amounted to UAH 9.8 billion. more >>

Consumer confidence in Ukraine, June 2013: decline by 0.5 p. to 82.7

July 24, 2013 - Consumer confidence of Ukrainians did not change significantly in June 2013 comparing to May. The Consumer Confidence Index (CCI) lost 0.5 p. to 82.7. Despite the decline of inflationary expectations, propensity to consume decreased significantly to the lowest level in the last three years. Devaluation expectations increased slightly since January. It is proved by the data on Ukrainians’ consumer confidence survey conducted by GfK Ukraine on monthly basis. more >>

Consumer confidence in Ukraine, May 2013: decrease by 3.2 p. to 83.1

June 18, 2013 - In May 2013, the deterioration of consumer confidence of Ukrainians was observed. The Consumer Confidence Index (CCI) lost 3.2 p. and dropped to 83.1. The deterioration of CCI was caused by the factors specific to the first quarter, such as the increased fears concerning unemployment and pessimism concerning the economic development against the backdrop of the downward tendency of inflationary and devaluation expectations. It is proved by the data of the consumer confidence survey in Ukraine, which is conducted by GfK Ukraine on a monthly basis. more >>

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Recent news of GfK Group

GfK expands audience measurement and wins radio contract in Australia

February 25, 2013 - Commercial Radio Australia (CRA) has awarded the contract for radio audience measurement to international market research company GfK. The three year contract starts on 1 January 2014 and aims to make radio audience measurement in Australia fit for the future. more >> 

Smartphones bring fresh boost

February 25, 2013 - Global demand for mobile phones increased significantly in 2012. Last year, a greater number of smartphones than standard mobile phones were sold in the Christmas trading period for the first time. This positive trend is attributable to smartphone prices being increasingly attractive. A range of new premium features are also stimulating sales for devices in the mid and top price ranges. These are findings on the telecommunications market put together by GfK for the Mobile World Congress 2013 in Barcelona, Spain. more >> 

GfK boosts ad success with ground-breaking application of facial coding

February 21, 2013 - GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its market-validated ad testing system. Available globally, EMO Scan gains consumers’ permission to use their own webcams, to track their facial movement in real time as they view advertising. more >> 

Two-Thirds of Nations Experience Reputation Decline in 2012 Nation Brands Index

October 23, 2012 - The world’s most highly regarded countries continue to lead in global image, but the troubled world economy has also left its mark, with two-thirds of measured nations suffering declines in their reputation over the past year. more >>

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PoR widens lead in latest poll despite UDAR gains

Survey of prosperous consumers' trust (English, pdf, 6.26 Mb)