A private label is a brand of goods exclusive to a particular retail chain. Private labels are produced at the initiative of retailers, who provide the brand design and oversee the manufacturing of goods, as well as monitoring their quality. Private label items can bear the name of the retail chain itself, or have their own brand name.
Today, Fozzy Group retail chains stock good under several private labels:
PL Premiya – great quality at a reasonable price! Premіya was launched in 2006 in all Fozzy Group retail chains, in the middle-tier price category, and today features an assortment of over 1 000 items in more than 100 different categories of goods.
Read morePremiya Select is a premium private label of Fozzy Group, which was launched in 2009 in all of the group's chains. Its product line consists exclusively of high quality goods.
Read morePovna Chasha is more for you! This is a private label of the Fozzy Group that has been on sale in all of the group's retail chains since 2008.
Read moreThe Povna Charka private label has since late 2009 covered a range of alcoholic beverages in the low-tier price category on sale in all of the group's chains. Povna Charka's product line consists of 10 items.
Read moreA new private label, Zelena Krayina, was launched in the Fozzy Group's chains in March 2010. Zelena Krayina's key advantage is that it makes fresh food available to customers at an affordable price.
Read moreIn 2010, the line of products in the group's range of mid-range private labels was supplemented with Protex condoms.
Read moreEXTRA! is a new private label of the group, launched in 2011 exclusively in the Fozzy C&C hypermarket chain. EXTRA! Products are primarily intended for wholesale customers, as well as retail consumers.
Read moreThis Fozzy Group private label was launched in 2012 in the low-tier price category in all of the group's chains.
Read moreAt the end of 2011 ZONK! apple cider, another product under a Fozzy Group private label, went on sale in the group's chains.
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This is a private label dedicated to a range of exceptional wines that have been selected by Fozzy Group to be marketed in its Silpo, Fora and Fozzy Cash&Carry chains.
Read more24.12.2012
New stores open – H2, 2012
Read more26.09.2012
Fozzy Group creates Premiya Wine Club
Read more20.07.2012
New stores open - H1, 2012
Read more03.05.2012
Turnover of Fozzy Group chains increases by almost a third in 2011
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