EBA Marketing School

The aim: to shape a professional community of marketing specialists by passing on the knowledge from highly qualified experts from leading business and marketing schools in Ukraine.

The main principles of the School’s activity:

• Evening School is held on a monthly basis;
• Participants:
  - Participants shall be nominated by EBA member companies where they work in a marketing department.
  - The EBA Marketing School Board will make a decision regarding participation in the program.
  - Participants will receive certificates of completion from the EBA Marketing School after finishing the program.
• The school’s board consists of the Marketing Committee board. The board’s functions are:
  - to select participants and invite speakers for the School’s sessions;
  - to decline the applicants whose profile does not meet the minimum requirements;
  - to request that participants write a letter describing their motivation to enroll.

Participants’ Requirements:

• To be employed by an EBA member company;
• To have not less than 3 years experience in marketing;
• To have a desire to develop professional skills;
• To be able to implement knowledge in practice within your company.

Speakers’ Requirements:

• More than five years’ marketing experience;
• The desire to share knowledge and educate;
• Possess one or more marketing tools and be able to train others to use them;
• The ability to share information on the subject with participants and answer questions.

Schedule of sessions

EBA office / office of the speaker’s company
Time: 17:00-19:00

• Strategic Management
• Marketing Planning
• Finance for marketing managers
• Marketing Research
• Consumer Understanding
• Brand Positioning
• Integrated Marketing Communications
• Media Planning

Participation fee is 1500 UAH

If you want to become a participant of EBA Marketing School, please download and fill in the registration form here and send it together with your essay via e-mail: education@eba.com.ua till 10 February 2012.

Don’t miss a chance!