History

Kyivstar Company — leader of mobile communications in Ukraine. Company was founded in 1994. Provides mobile communication services since 1997.

• first call within Kyivstar network (9th of December 1997)
• beginning of the collaboration with Ericsson Company (supply and equipment installation)
• for the first time in market — approbation of free incoming calls within Kyivstar network
• for the first time in market — voice mail service was introduced in GSM standard
• for the first time in market — four affiliates were opened in the largest cities of Ukraine — Odessa, Dnipropetrovsk, Kharkiv and Lviv
• introduction of international roaming service

1999

• introduction of prepaid ACE&BASE service
• for the first time in the market — per-second charging from 30th second
• Crimea’s affiliate opening

2000

• for the first time in the market — free incoming calls within network for users of all forms of subscription
• for the first time in market — were introduced WAP services and traditional Internet access
• for the first time in market — was introduced GSM-banking(StarCard) service
• for the first time in market — subscribers are provided with the possibility of interstandard roaming

2001

• for the first time in market — per-second charging from the first second
• for the first time in market — contract subscribers get the possibility to replenish their accounts rapidly and conveniently with the help of StarTime scratch-cards
• Kyivstar network covered all regional centers and the main national and regional highways
• the number of subscribers exceeds 1 000 000. Kyivstar becomes a leader in the Ukrainian mobile communication market.

2002

• for the first time in market — new rate plans for contract and corporate subscribers, based on principle of dynamic minute cost decrease depending upon used air time.
• introduction of new unique Weekend, StarSvit, Starday services
• high-speed data transfer technology (GPRS) were put into test operation
• Kyivstar becomes the first Ukrainian mobile operator which renders roaming services in all European countries without exception
• Kyivstar received the ISO 9001:2000 certificate
• Kyivstar is the first company in Ukraine to place its own Eurobonds in the western stock market. Total amount of issue — $100 millions

2003

• Kyivstar received international «EuroMarket» prize of European Market Research Centre (EMRC)
• TOP-100 list from Ukrainian Investing Newspaper called Kyivstar the most dynamic Ukrainian company

2004

• rate plans were fully renewed for all subscription categories — contract, corporate and ACE&BASE service users
• Kyivstar becomes Official mobile operator of Ukrainian Olympic team
• starting from the 1st September Kyivstar introduces first in Ukraine international youth mobile brand — DJUICE
• for the first time in the market — free for all DJUICE subscribers great concert tour of Western and Ukrainian show-business stars(DJUICE-drive) over the Ukrainian cities
• for the first time in the market — absolutely free calls among DJUICE subscribers during 3 months
• for the first time in Ukraine Kyivstar demonstrated EDGE — completely new high-speed data transfer technology
• Kyivstar’s victory in nomination Public Recognition of the National contest Brand of the Year
• for the first time in the market — for ACE&BASE and DJUICE subscribers was introduced Money Transfer service

2005

• Kyivstar international long-term credit rating increased from «B» to «B+»
• Kyivstar Company became Official Mobile Operator and International Sponsor of the Eurovision-2005 song contest
• Kyivstar issued Eurobonds to the record sum of $175 mln.
• for the first time in market — Kyivstar introduced unique SIM-card restore service with number preserving for pre-paid subscribers
• in August 10.000.000th subscriber joined Kyivstar network
• Kyivstar became Title Sponsor of Ukrainian National and Youth football teams

2006

• Kyivstar initiates nationwide program to support National football team of Ukraine at the World Cup 2006 — «Your country, Your football. Your Kyivstar».
• Kyivstar holds a unique Ukrainian school football championship «DJUICE-Goal», winner-team meets Andrei Shevchenko
• in early April Kyivstar conducts brand restyling (update): corporate logo, colors, fonts, and philosophy of the company
• for the first time in market — was introduced «Mobile Map» and «Friend finder» LBS technology-based services
• Kyivstar is the second largest taxpayer among the capital organisations
• Kyivstar is «Best Employer in Ukraine» according to independent rating of «Delovoy» magazine

2007

• Kyivstar is the first mobile operator in Ukraine, whose subscriber base has exceeded the mark of 20,000,000 subscribers
• International rating agency Moody’s Investors Service raised the credit rating of Kyivstar from B1 to Ba3
• unique «My Kyivstar» selfcare system is available to all Kyivstar subscribers
• Kyivstar introduced a unique system of evaluating the quality of it’s service — each subscriber can express his own thought by calling 466*55
• company introduced the «Kyivstar’s declaration of quality», which formulated all approaches to the concept of quality
• Kyivstar introduced new mobile brand — Mobilych
• Kyivstar changed the look and philosophy of DJUICE youth brand
• Kyivstar started DJUICE music.djuice.com.ua music portal, which became the first resource in Ukraine with the possibility to download large number of licensed content with best quality
• Kyivstar presented «map of ukrainians’ future»
• Kyivstar’s mega-show «Communication for the Future», dedicated to the 10th anniversary of a company, became a prominent event in the cultural life of Ukraine
• Kyivstar’s president Igor Lytovchenko entered the top three top managers of Ukraine according to «Companion» rating

2008

• Kyivstar offered a new «Internet 3G» roaming service in Utel network, which allows you to use wireless Internet access at speeds up to 3.6 Mbps
• Kyivstar became absolute leader according to of the «50 Best Employers» rating of «Delovoy» magazine in all categories and in all versions — by opinions of top-, middle-and low-management representatives
• «Dialogue for the Future» national program launched by Kyivstar, showed to public attention problem of communication quality lack between parents and children.
• Kyivstar introduces new and convenient way of self-service for customers — all-Ukrainian network of information kiosks
• Kyivstar with the Ministry of Education and Science launched the all-Ukrainianeducational program about culture of mobile phone usage
• Kyivstar began a new phase of national social program «Mobile culture» dedicated to culture of mobile communication while driving
• President of Kyivstar Igor Litovchenko won first place in the annual rating of top-10 top-managers of Ukraine in «Companion» magazine

2009

• Kyivstar joined a worldwide environmental movement and introduced its own program of «Environmental Responsibility», as well as an internal «Green Office» program
• Kyivstar introduces a new fast and convenient method of account replenishing — one phone call to number 999 with the bank card
• Kyivstar introduces popular «Extra Money» service — an opportunity to get additional funds for emergency calls, as well as a special program of interest-free credit for mobile communication services for corporate clients
• Kyivstar offers contract customers to use electronic bills instead of paper
  
  Kyivstar introduces innovative «Mobile Console» service — remote call forwarding of incoming calls in case of lack of access to your mobile phone
• «DJUICE MUSIC DRIVE Debut» — unique contest of digital music for all independent music teams of any region of Ukraine was hold
• Once again president of Kyivstar Igor Litovchenko won first place in the annual rating of top-10 top-managers of Ukraine in «Companion» magazine

2010

• Event of the year: Kyivstar and Beeline-Ukraine started the consolidation process with the establishment of the Ukrainian business unit of VimpelCom ltd.
• In the third quarter of 2010 the consolidated Kyivstar strengthened the leading positions in the telecoms market of Ukraine and showed progress in practically all key indicators of activities.
• Provisioning of the national roaming for the customers of Beeline-Ukraine within the Kyivstar network was started.
• A new tariff plan of «25 million» for the customers of the consolidated Kyivstar was introduced.
• The Antimonopoly Committee of Ukraine resolved to leave without changes its decision on consolidation of assets of Telenor ASA and Altimo Holdings&Investment Ltd in a new telecoms operator, namely: the VimpelCom ltd.
• In collaboration with Telesense, the first in Ukraine music right control system was introduced, which enables the access to the freshest musical products for the Kyivstar consumers.
• On Kyivstar’s initiative, a «white internet list» was developed for the first time in Ukraine, namely" the list of sites safe for children.
• The Kyivstar signed the Code of Mobile Marketing being at the same time one of its authors. The Code declares the standards of behavior of the market competitors when promoting services via the telecoms networks.
• Provisioning of the «Home Internet» service, that is the access to broadband Internet by the FTTB technique was started.
• Ukrtelecom and Kyivstar signed an agreement on bilateral national roaming.