Polycom Revamps Partner Program To Challenge Cisco-Tandberg : voip providers, voip services review
Polycom Revamps Partner Program To Challenge Cisco-Tandberg
login →
Voip Providers List
Voip Rate Exchange
Voip News
Voip Catalog
Voip Provider Services
DID Numbers List
Voip Protocols
Free DID numbers
Free Calls
Voip Brands
Voip Hardware
Voip Press Releases
Voip Forum
Advanced Search
Voip Calculator
Glossary
Voip Video
Voip News
Mobistar Announced Addition of Mobile Telephony to Starpack Offering Mobistar has announced that the company had launched the all-inclusive suites. With addition of mobile telephony to company’s Starpack offering that includes unlimited Internet , digital TV, and unlimited… →
3CX Call Center Announced Availability of the 3CX Call Center Module 3CX, one of leading international telecom developers, has officially stated about the availability of the 3CX Call Center Module that adds professional call center features to company’s 3CX Phone System… →
Voip Press releases
Citel - A Forerunner in Communication Systems VoIP Telephony or IP PBX is becoming a very popular medium of communication among enterprises. A major portion of IP PBX functions are Software based. This makes VoIP platforms extremely cost efficient.… →
Popular Providers by creation press releases
- Polycom Inc
- Huawei Technologies
- Super Technologies Inc.
- NETGEAR Inc.
- D-Link Corp.
Polycom Revamps Partner Program To Challenge Cisco-Tandberg
14 January 2010
Polycom has revamped its solution provider partner program in an attempt to drive more growth with its most invested partners and capitalize on channel discontent stemming from Cisco (NSDQ:CSCO)'s acquisition of Tandberg.
The new program, which Polycom will officially launch April 1, offers tiered partner levels and a certification program that according to Polycom will urge VARs to specialize in particular product segments and vertical markets.
Polycom's Choice Program, revealed to VARs this month, is one of three new channel programs and will focus on Polycom's VARs, A/V integrators, regional systems integrators and service providers, as well as retailers, distributors and direct market resellers. Its other programs are the Alliance Program, focusing on global system integrators, OEMs and strategic vendor partners, and its Arena Program, focused on technology partners and application providers.
"We are realigning our channel strategy and our program investments to reward and pay back the investment that solution providers have made in Polycom," said Maurizio Capuzzo, Polycom's vice president of Global Channel Marketing. "We're doing it right now because we have the breadth and depth of solutions, and it's the right time to help partners grow given the market consolidation."
A wave of consolidation in the video space last fall -- Cisco's purchase of Tandberg and Logitech's acquisition of LifeSize Communications being the most obvious examples -- have left Polycom the lone remaining independent videoconferencing vendor of scale.
According to Capuzzo, that means the time to firm up Polycom's channel and get aggressive is now, while the channel strategies of both Tandberg and LifeSize are being reconciled with their new owners.
"The consolidation effort is creating a void to the partners," he argued. "A lot of partners are scratching their heads and asking right now, will Cisco-Tandberg bring my margins down? Polycom is a leader and has the strongest market share in the space, and we're here to empower unified communications and make it easier for partners to do business with us."
Back to All news →
All news of Polycom →
All news of VoIP Hardware →
