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GfK Ukraine – the leader of Ukraine’s market research industry

GfK Ukraine is the largest market research company in Ukraine. GfK Ukraine is a member of the worldwide GfK Group – one of the largest market research companies in the world. Our main goal is to provide our clients, regardless of their markets and sectors – with the high-quality knowledge they need to make strategic decisions.

GfK Ukraine employs more than 170 specialists, working in various areas (sociology, psychology, economics, as well as marketing, statistics, programming and mathematics). GfK Ukraine’s researchers successfully combine expert knowledge on their client sectors with experience in applying the most advanced research techniques.  This approach allows our specialists to find effective solutions to the most challenging issues faced by our clients.

Our potential

• More than 50 project managers
• A national network of more than 1300 interviewers
• 28 regional supervisors
• Our own CATI studio, equipped with 60 workstations, and more than 200 operators
• A monthly average of 20 000 face-to-face interviews, 7 500 CATI interviews and 50 focus group discussions
• In the course of 2009, our Custom Research Division implemented approximately 500 research projects
• A ConsumerScan panel covering 5000 households
• A TAM Panel covering 2540 households
• A Retail & Technology panel covering 3589 retail outlets
• CAWI – 5,000 participants of online panel
  

Our history

1995 – "Ukrainian Surveys & Market Research – USM” was founded as an independent private market research agency

1998 – FESSEL-GfK integrates USM into its Group

1999 – Launching of Ukraine’s first Household Panel (ConsumerScan)

2001 – Launching CAPI for the first time in Ukraine. Launching CATI studio

2002 – GfK-USM won a tender on a TAM panel

2003 – Establishment and launch of TAM panel

2004 – Launching GfK’s Retail & Technology Panel in Ukraine

2006 – GfK-USM renamed to GfK Ukraine; GfK Ukraine won a tender on a TAM panel for 2008-2012]

2008 – Launching on-line panel

2010 – GfK successfully conducted its first ever Ukrainian exit poll at Presidential election 2010 (ordered by ICTV)

Operation standards

GfK Ukraine provides market research services in accordance with the ESOMAR Codes and Guidelines, and the Marketing Research Quality Standards of the Ukrainian Marketing Association.