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Our Privacy Policy for Rental Customers
Last Updated November 30, 2005
Protecting your privacy is nothing new for us. We recognize that you want to understand how personally
identifiable data about you is being gathered and used. We also recognize that you want to be able to make knowledgeable
choices about whether to limit the manner in which personally identifiable data about you is used. This Privacy Policy
is our current corporate policy on these subjects. To understand this Privacy Policy, you should read the entire policy
carefully through to the What You Consent and Agree To section at the end of the policy.
When you read our Privacy Policy, you can expect to learn about the following topics.
- Who We Are
- Scope and Nature of Policy
- Collection of Data
- Types and Sources of Data Gathered
- Use of "Cookies"
- Third Party Websites
- Retention of Data
- Data Security
- Use of Data
- Parties to Which We Disclose Data
- Type I Uses
- Type II Uses
- Sensitive Data
- Options to Limit Use of Data
- How to Access or Correct Data
- Future Changes in Policy
- Coordination with Applicable Law
- Information Regarding Former Customers
- Customer Questions
- What You Consent and Agree To
Who We Are
As used in this Privacy Policy, the terms “we” and “us” mean The Hertz Corporation and
the companies in which The Hertz Corporation directly or indirectly owns a majority interest, commonly called
“subsidiaries.” We operate vehicle and construction and industrial equipment rental businesses and, on a
more limited scale, retail vehicle sales and claims administration businesses.Our “licensees” are
independent companies in the vehicle and construction and industrial equipment rental businesses, and sometimes in the
retail vehicle sales business, that are licensed to operate such businesses using a trade name and trademarks and
service marks owned by us, which often incorporate the “Hertz” mark. Because the licensees are independent
of us, they are not our subsidiaries and thus are not included in the terms “we” and “us.” Our
“affiliates” at anytime are the companies (other than us) that at the time control us or are under
common control with us; the terms “we” and “us” do not include our affiliates.
Because this Privacy Policy sets forth only our privacy practices, it does not describe the privacy practices of
our licensees or affiliates (or, indeed, any other parties excluded from the definition of “we” and
“us”). In fact, our licensees and affiliates have their own privacy policies, which may be different from
ours. To learn about the privacy practices of any of our licensees or affiliates, you should review the privacy policies
of such licensees or affiliates, not this Privacy Policy.
You will generally know when you are dealing with one of our licensees, and not with us, because our licensees
describe themselves as "Hertz System Licensees," "Hertz Licensees," "Hertz Franchisees" or other terms of similar
import. Our affiliates operate under a multitude of names, but they generally do not operate under a name that
incorporates the "Hertz" mark. If you have any question about whether a company is part of us, one of our licensees or
one of our affiliates, you may find out by contacting us in the manner described below under the heading "Customer
Questions."
Scope and Nature of Policy
This Privacy Policy covers personally identifiable data collected from and about you — individuals who are
customers and prospective customers of our rental businesses. "Personally identifiable data" means any data about an
identified or identifiable individual that are recorded in any form.
This Privacy Policy does not cover personally identifiable data that we collect from and about our
employees. It also does not cover personally identifiable data we collect from and about customers of our other
businesses, including our car sales business.
We have different corporate policies for those types of data. Further, this Privacy Policy does not cover aggregated
data from which the personally identifiable characteristics have been removed. We retain the right to use aggregated
data in any way that we feel advances our business interests. We comply with the requirements of the Safe Harbor Privacy
Principles issued by the U.S. Department of Commerce on July 21, 2000 (the "Safe Harbor Principles") with respect to
personally identifiable data about you. Because we comply with the Safe Harbor Principles, our transfers of such data
from countries in the European Union to the United States meet the adequacy requirements of the European Union Data
Protection Directive. This Privacy Policy includes examples of the types of information we may collect and the kinds of
companies to which we may disclose information. These examples are illustrative and should not be considered a complete
inventory of our information collection or sharing practices. Accordingly, the words "include" and "including" mean
inclusion without limitation. We do not knowingly solicit personally identifiable data from persons under the age of 13
years. As used in this Privacy Policy, the words "company" and "companies" mean any corporation(s), limited liability
company or companies, partnership(s) or other similar entity or entities.
Collection of Data
Types and Sources of Data Gathered
In the ordinary course of our business, we gather personally identifiable data about you, including:
- Information you provide, such as your name, address(es), employer(s), employee identification number(s),
telephone number(s), fax number(s), e-mail address(es), date and place of birth, driver's license number, passport
number, credit card information, frequent flyer and other membership reward program information and affiliations with
companies or associations;
- Information about your transactions with us, our affiliates or others, such as the locations, dates and times
of your rental pickup and return, your arrival airlines and flight numbers and the rental charges you incur; and
- Information we receive from consumer reporting agencies, such as your creditworthiness and credit history.
We gather personally identifiable data about you from a variety of sources, including websites we operate, websites
operated by others through which you can make a rental reservation with us or our licensees, computerized reservations
systems utilized by travel agents to make reservations with us or our licensees, telephone calls to our reservations and
assistance centers, enrollment forms for the Hertz #1 Club
®
, #1 Club Express
®
, #1 Club Gold
®
and similar programs, rental agreements with us and our licensees, other agreements with us and our licensees, accident
and incident reports relating to rentals from us and our licensees, and consumer reporting agencies. We also gather
personally identifiable data about you from other companies with which we maintain business relationships.
Use of "Cookies"
We and our agents use cookies to track customers and potential customers who visit our websites or receive our
html-formatted commercial electronic mail messages (“html e-mail”), and to facilitate their use of services
offered on our websites or in connection with html e-mail. A “cookie” is a set of data that a web server
stores on your computer that enables the server to recognize your computer. Cookies enable websites to
“remember” your entries as you move from page to page, or when you revisit the site from time to time using
the same computer. When used in conjunction with html e-mail, cookies help to “remember” your responses to
such e-mail. The data set that makes up a cookie will typically not have any meaning to anyone other than the party that
placed the cookie. A cookie cannot retrieve other data from your computer’s hard drive or pass on computer
viruses. Two different types of cookies are used in connection with our websites: “Session cookies” track
the user’s progression through our sites in a single visit. These cookies enable us or our agents to remember
things as the user progresses from one page to another. With most Internet browsers, session cookies are either deleted
or rendered inaccessible to us and our agents as soon as the user closes his or her browser. “Persistent
cookies” enable us or our agents to remember a user at the user’s next visit. Persistent cookies are neither
automatically erased nor rendered inaccessible upon closing the user’s browser, although persistent cookies will
typically “expire” after some number of years. Upon expiration, such cookies may be deleted by the
user’s browser or rendered inaccessible to us and our agents. (If you do not want these cookies to remain on your
computer, you can erase them through use of your browser settings.) Both session and persistent cookies may also be used
in connection with html e-mail sent by us and our agents. Your browser or other software you install may permit you to
restrict the use of session cookies, persistent cookies or all cookies. If you elect not to permit the use of session
cookies, you will not be able to use our websites or certain features of our html e-mail messages. If you elect not to
permit the use of persistent cookies only, you may still enjoy the full functionality of our websites and html e-mail;
however, if you do so, you will need to re-enter some data when starting a new website session or opening (or
re-opening) an html e-mail. In addition, certain of our web pages and html e-mail messages incorporate “pixel
tags”, “web beacons” or other technologies (collectively, “pixel tags”) that allow us or
our agents to track the actions of users of our websites and recipients of our e-mail communications. Pixel tags are
used to collect non-personally identifiable data that, when aggregated with similar data collected from other website
users or e-mail recipients, helps us to determine popular destinations, average rental prices, quote and conversion
rates, click-throughs and other information that can be used to improve our service to our customers. Furthermore, our
online and e-mail advertising vendors may use pixel tags in connection with our websites and e-mail communications to
help manage our online and e-mail advertising campaigns and to strengthen the effectiveness of such campaigns. For
example, if a vendor has placed a unique cookie on your computer, pixel tag technology enables the vendor to recognize
that cookie during your visit to one of our websites and to learn which online Hertz advertisement, if any, brought you
to the website. We do not use, and we seek to prohibit our agents from using, pixel tags to directly collect your name,
e-mail address or other personally identifiable data; however, we may link non-personally identifiable data collected by
us and our agents via pixel tags or cookies to personally identifiable data about you that we have previously collected.
Third Party Websites
Our websites and html e-mail may contain links to third party websites, which may or may not be operated in conjunction
with our websites. We do not monitor or control the information collected when you choose to "click through" links to
these websites. The treatment of user data by the operators of third party websites may be different from ours. For
details regarding their treatment of personally identifiable data about you, you will need to read their privacy
policies or contact them.
Retention of Data
While we generally retain personally identifiable data about you as long as we believe it will be useful to us, we do
not retain personally identifiable data about you longer than the law of the country and state in which it is being
retained permits. Currently, the principal place in which we retain personally identifiable data about you is the State
of Oklahoma, U.S.A.
Data Security
We maintain reasonable physical, electronic, and procedural safeguards to protect personally identifiable data about you
from loss, misuse and unauthorized access, disclosure, alteration and destruction. As part of those precautions, we seek
to protect personally identifiable data about you through technologies designed to safeguard the data during its
transmission. We restrict access to personally identifiable data about you to those employees we determine need to know
that information for us and our licensees to provide services to you. We also have adopted a policy under which employee
misuse of personally identifiable data about you is treated as a serious offense for which disciplinary action may be
taken. You should, however, be aware that there is no method of transmitting or storing data that is completely secure.
Although their physical characteristics are different, postal mail, telephone calls, faxes and transmissions over the
Internet all present possibilities of loss, misrouting, interception and misuse of the data being transmitted. When we
decide what data to seek from or communicate to you, or how to seek or communicate it, we try to strike a reasonable
balance between the security of your data and your convenience. We do this because we believe our customers attach value
to both. As a result, we sometimes use a method of communication that is less secure than some of its less convenient
alternatives. An important example of this occurs in the case of e-mail. When we send e-mail to you, we send it in an
unencrypted form. We do this because we believe that many of our customers do not currently have the capability to
receive encrypted e-mail. As a consequence, though, if our unencrypted e-mail intended for you were misrouted or
intercepted, it could be read more easily than encrypted e-mail. Because e-mail to and from us is not encrypted, please
do not include your #1 Club membership number, or any other information you regard as confidential, in any e-mail you
send us. A more secure way to communicate with us over the Internet is to click on the “Contact Us” link on
the home page of our website www.hertz.com and complete the form that you are presented. To protect personally
identifiable data about you effectively, we need your help. Do not disclose under any circumstances your Hertz-related
personal identification number (or “PIN”) or password to anyone, and please exercise due care and common
sense in disclosing your Hertz #1 Club, #1 Club Express, #1 Club Gold or similar program membership number to others; we
note that third parties to whom you disclose your member number will not be bound by this Privacy Policy, and could
abuse such information and compromise your account with us. In any event, to the extent that you have a legitimate
reason for disclosing your membership number to a third party, you should carefully review such third party’s
privacy policy prior to such disclosure to understand how that party will treat the disclosed information. If you have
reason to believe that any account with us is no longer secure, you must immediately notify us of the problem by
clicking the “Contact Us” link on the www.hertz.com home page.
Use of Data
We may disclose all of the personally identifiable data about you, in the manner described below, to third parties such
as the following:
- Financial service providers, such as banks and insurance companies;
- Non-financial companies, such as Hertz licensees, direct marketers, hotels and airlines; and
- Others, such as non-profit organizations.
Parties to Which We Disclose Data
Type I Uses
We may use personally identifiable data about you for a variety of purposes as described in this section, including, but
not limited to, using personally identifiable data about you to make and process your rental reservations and rentals,
provide you with customer assistance, prepare your account statements and maintain and develop software. We may use
affiliates in our corporate family and non-affiliated parties to perform such services for us. We also may disclose
information in response to requests from law enforcement agencies or government regulators. A more detailed description
of the above uses and all other “Type I Uses” appears below. Whenever we disclose personally identifiable
data about you to a third party for an initial use or a protective use (as described in the relevant paragraphs
immediately below), the third party’s privacy policy, and not ours, will apply to such third party’s
subsequent retention and use (including disclosure) of the data. By making a rental reservation with or renting from us
or our licensees, you are consenting to the use and disclosure of personally identifiable data about you for Type I
Uses. If you do not wish to consent to such use and disclosure of personally identifiable data about you, please do not
make a rental reservation with or rent from us or our licensees.
Initial Uses.
We may initially use the personally identifiable data that we collect from you to make your rental reservations with us
and our licensees; to process your rental transactions with us and our licensees; to provide you with enhanced rental
services you request, such as Hertz #1 Club, #1 Club Express, #1 Club Gold and similar services; and to bill and collect
amounts owed to us for your rentals. Accordingly, if you seek to pay rental charges by a debit, charge or credit card,
we may disclose personally identifiable data about you to the company issuing the card and to other companies that
assist in processing the charges. Similarly, if you seek to have your rental charges invoiced to a third party, we may
disclose personally identifiable data about you to that third party and to any companies that assist the third party in
processing invoices. Further, if you participate in a frequent flyer or other affinity or membership rewards program
operated by a third party and seek to receive a reward based on a transaction with us or our licensees, we may disclose
personally identifiable data about you to the program's operator, as well as to companies assisting the operator in the
operation of the program, to permit you to receive your membership rewards. In addition, if you choose to do business
with us through, or with the assistance of, a third party reservations system, travel agent or other intermediary, we
may disclose personally identifiable data about you to the intermediary to make, modify or cancel a reservation made by
or with the assistance of the intermediary, to respond to questions or comments made by the intermediary on your behalf,
to facilitate any other task that the intermediary advises us that you intend for the intermediary to fulfill, or that
such an intermediary would, as a matter of industry practice, typically fulfill, and to pay any commission or other fee
that we may owe to the intermediary.
Protective Uses.
We may use and disclose personally identifiable data about you as we reasonably believe is necessary to protect our
business; to comply with applicable law; to protect the rights, privacy, safety or property of you or others; and to
permit us to pursue available remedies or limit the damages that we may sustain. For example, if you breach a rental
agreement or other agreement with us or any of our licensees or affiliates, personally identifiable data about you may
be used, disclosed to third parties or publicly disclosed to the extent necessary to enforce the agreement and recover
any amounts owed. As another example, we may, to the fullest extent the law allows, disclose personally identifiable
data about you to law enforcement agencies to assist them in identifying individuals who have been or may be engaged in
illegal activities.
Disclosure in Corporate Acquisitions and Sales.
As we develop our businesses, we may acquire or sell assets, including ownership interests in companies, and companies
may acquire financial interests in us. In those transactions, personally identifiable data about you may be among the
transferred business assets. We may disclose personally identifiable data about you to any company in connection with a
proposed or actual sale, merger, transfer, or exchange of all or a portion of a business or operating unit if you do
business or have done business with that business or operating unit, but only if that company agrees to use the data
prior to any acquisition solely for the purpose of making its acquisition decision and to observe the relevant
provisions of our Privacy Policy with respect to the data. In the event that personally identifiable data about you is
transferred to a company acquiring assets from us, we will require that company to agree to observe the relevant
provisions of our Privacy Policy with respect to personally identifiable data about you (including any choices you have
made under our Privacy Policy to limit the use of your data).
Disclosure to Agents.
We may disclose personally identifiable data about you to any individual or company that we retain to assist us in the
conduct of our business, including an individual or company that performs marketing services on our behalf, but only if
that individual or company agrees to use the personally identifiable data about you solely for the purposes of
performing the tasks on behalf of, and under the instruction of, us and to observe the relevant provisions of our
Privacy Policy with respect to the data.
Use of Data from Others.
We may obtain personally identifiable data about you from our licensees and affiliates and from other companies with
which we have business relationships, including our business partners such as airlines and hotels. Such information may
be merged with or used to enhance personally identifiable data that we have collected previously, as permitted by
applicable law and our Privacy Policy.
Disclosure to Counter Discount Program Sponsors.
A counter discount program, or "CDP", is a contract or program that we have established in cooperation with a sponsoring
or co-sponsoring company or organization (the "sponsor") under which employees, members or other individuals with
specified characteristics are entitled to rent from us on rental terms that differ from those generally offered to the
public. Examples of CDPs include corporate or organization rate plans and credit card and travel club discount programs.
We identify CDPs using unique numbers ("CDP Numbers"), and we require those who wish to rent under the terms of a CDP to
furnish us with the appropriate CDP Number. If you rent using a CDP Number, provide us with a CDP Number under which you
may rent or indicate in any other manner that you are eligible to rent under a particular CDP, you consent to our
disclosure of personally identifiable data about you to the CDP's sponsor in order to permit us and the sponsor to (i)
verify your eligibility to rent using that number or under that CDP; (ii) determine our compliance with the rental
terms of the CDP (which could include verifying dividend payments we owe to the sponsor based in whole or in part on
your rental and enabling the sponsor to contact you directly to determine whether your rental was satisfactory, and for
other quality control purposes); (iii) determine your compliance with the sponsor's rental policies; and (iv) facilitate
the sponsor's reimbursement of the costs of your rental to the extent it has agreed to reimburse you for them
(including, where the sponsor is entitled to a dividend payment from us, facilitating the payment of any portion of such
dividend which such organization has agreed to share with you). We require sponsors to treat all personally identifiable
data disclosed to them for these purposes as confidential and not to use that data for marketing purposes. If you do not
wish us to disclose personally identifiable data about you in the manner described under this subheading, you must not
use a CDP Number in connection with your rental, you must not provide us with a CDP Number under which you may rent and
you must not indicate in any other manner that you are eligible to rent under a CDP. In those circumstances, though, you
will not receive the benefits of any associated contract or program.
Disclosure to Affiliates.
We may share personally identifiable data about you among ourselves and disclose such data to our affiliates to enable
us to perform the functions described above. In the event that personally identifiable data about you is shared among
ourselves or disclosed to our affiliates, the party with which we share or to which we disclose such data will be
required to agree to observe the relevant provisions of our Privacy Policy with respect to personally identifiable data
about you (including any choices you may have made under our Privacy Policy to limit the use of your data).
Type II Uses
The uses of personally identifiable data about you described under this heading are called "Type II Uses." Type II Uses
relate to uses of personally identifiable data about you for marketing purposes. You have the right to "opt out" of Type
II Uses in the manner described below under the heading
Options to Limit Use of Data
. We may aggregate and analyze all of the personally identifiable data about you to enable us to develop targeted
marketing programs and service offerings that we believe are tailored to the needs of particular groups of customers. We
may then use the personally identifiable data about you to contact you regarding programs and services (both our own
programs and services and third party programs and services) we believe might be of interest to you. If you wish us not
to contact you for this purpose, you may choose Option A described below under
Options to Limit Use of Data
. We may share all of the personally identifiable data about you among ourselves and disclose such data to our
affiliates and licensees for marketing purposes, provided the affiliates and licensees to which we disclose the data
agree to observe the relevant provisions of our Privacy Policy with respect to the data being disclosed (including any
choices you have made under our Privacy Policy to limit the use of your data). If you wish us not to disclose personally
identifiable data about you to our affiliates and licensees for marketing purposes, you may choose Option A described
below under
Options to Limit Use of Data
. We may also disclose all of the personally identifiable data about you to companies that are not our affiliates or
licensees for their marketing purposes. When we disclose personally identifiable data about you to companies that are
not our licensees or affiliates for their marketing purposes, we do not require those companies to observe any
particular policies with respect to their use or disclosure of the data. They may treat privacy issues very differently
from the way we do. If you wish us not to disclose personally identifiable data about you to companies that are not our
affiliates or licensees for their marketing purposes, you may choose Option B described below under
Options to Limit Use of Data.
Sensitive Data
Sometimes we may obtain data about your health conditions. The most common way for this to occur is for you to ask us to
accommodate a disability. For example, you may request that hand controls be installed on a vehicle, or that you be
brought to or from a rental location by accessible transportation. We do not disclose data about your health conditions
to our affiliates or our business partners other than as authorized by the Safe Harbor Principles and applicable law,
and we do not use data about your health conditions for marketing purposes. We may also obtain data about your
membership in a trade union or other union-type organization through your use of a CDP Number that only members of such
an organization are entitled to use. We do not disclose data about your trade union membership to our affiliates or our
business partners other than as authorized by the Safe Harbor Principles and applicable law, and we do not use data
about such membership for marketing purposes. In some countries and states, we are legally required to treat other
personally identifiable data about you as sensitive and to employ additional safeguards when collecting and using that
data. We will observe those requirements. If a country or state legally requires us to treat other personally
identifiable data about you as sensitive and not to collect, use or disclose it without your consent, then
by making a rental reservation with or renting from us or our
licensees and providing that data to us, you are consenting to the collection, use and disclosure of that data by us and
our licensees, but only for Type I Uses. We
do not disclose that data to our affiliates or our business partners other than as authorized by the applicable law, and
we do not use that data for marketing purposes. If you do not wish to consent to the collection, use and disclosure of
that data for Type I Uses, then please do not provide that data to us; if under our and our licensees’ policies, a
reservation or rental transaction cannot be made without that data, please do not make a rental reservation with or rent
from us or our licensees.
Options to Limit Use of Data
You may elect either or both of the following options to limit the use of personally identifiable data about you: A. You may
direct us not to communicate any marketing offers or materials to you in the course of our rental businesses and not to
disclose personally identifiable data about you collected in the course of our rental businesses to our affiliates or
licensees for marketing purposes.If you do this, we will not,
after your direction becomes effective, either communicate any marketing offers or materials to you in the course of our
rental businesses or disclose personally identifiable data about you collected in the course of our rental businesses to
our affiliates and licensees for marketing purposes. (We are not, however, responsible for any subsequent use by
affiliates or licensees of data disclosed to them before your direction became effective.) B. You may direct us not to
disclose personally identifiable data about you collected in the course of our rental businesses to companies that are
not our affiliates or licensees for their marketing purposes.If
you do this, we will not, after your direction becomes effective, disclose personally identifiable data about you
collected in the course of our rental businesses to those companies for marketing purposes. (We are not, however,
responsible for any subsequent use by third parties of data disclosed to them before your direction became effective.)
Please note that if you give the direction described in Option A above, you may not receive offers and services that may
be of great interest to you, including the Hertz #1 Awards ® points and free rental days that we would otherwise provide to
you under the Hertz #1 Club Gold Five Star ®, Hertz #1 Club Gold President's Circle ®,
Manhattan Gold and Islander Gold programs and similar loyalty programs. How to Choose an OptionIf you
are a member of Hertz #1 Club, #1 Club Express, #1 Club Gold or a similar program, you may choose Option A, Option B or
both options by accessing the update section of your customer profile in your program’s section of this website
and making the desired directions. If you wish to enroll in Hertz #1 Club or #1 Club Express or update your Hertz #1
Club or #1 Club Express profile now, click here to go to the Hertz #1 Club section of this website. If you wish to
enroll in Hertz #1 Club Gold or update your Hertz #1 Club Gold profile now, click here to go to the Hertz #1 Club Gold
section of this website. You may also make your choice by writing to us at the most convenient of the following four
addresses: 1) Director, Privacy Services, The Hertz Corporation, P.O. Box 25301, Oklahoma City, OK 73125, U.S.A.; 2)
Director, Privacy Services, Hertz Europe Service Centre, Swords Business Park, Swords, Co. Dublin, Republic of Ireland;
3) Privacy Compliance Officer, Hertz Australia Pty Limited, Level 6, 10 Dorcas Street, South Melbourne VIC 3205,
Australia; or 4) Director, Privacy Services, Hertz New Zealand Ltd., Private Bag 4716, Christchurch, New Zealand 8020.
Any direction made through the mail hereunder will become effective by the end of the 45th day following the date on
which your direction is received at one of the indicated addresses, or such shorter period as may be mandated by
applicable law. If you are not a member of Hertz #1 Club, #1 Club Express, #1 Club Gold or a similar program and you
wish to choose Option A, Option B or both options in connection with a rental, you will need to enroll in one of these
programs so that we can note the options you have chosen. We suggest that you enroll in Hertz #1 Club because:
(1) this program is provided at no charge; (2) we do not require you to give us any information that we would
not ordinarily collect in connection with your rental; and (3) we will not use the information we obtain in your
enrollment inconsistently with the options you have chosen. Please click
here to go to the Hertz #1 Club enrollment section. If you do not wish to enroll in Hertz #1 Club now but would
rather wait until you rent from Hertz or our licensees, please tell the rental representative at the time you rent.
During the enrollment process, either now or at the time you rent, you will be provided with Options A and B, and you
may choose either or both options. We will make a record of the choices you have made and give effect to them for each
rental in which you use your Hertz #1 Club number. Please use your assigned Hertz #1 Club number each time you rent with
us or our licensees so that we can apply the options you have chosen to the data for each rental. We reserve the right
to change the method of noting your choices. If we do so, you may be required to make new choices each time you rent,
and the choices you make will relate only to that one rental. Subsequent Choices.If you are a member of
Hertz #1 Club, #1 Club Express, #1 Club Gold or a similar program who has chosen Option A, Option B or both options to
limit the use of personally identifiable data about you and you later choose different options, or choose no longer to
limit the use of personally identifiable data about you, then we will observe the terms of your latest effective choice
as if it were the only instruction we had received from you with respect to the use of personally identifiable data
about you. Options Chosen by Counter Discount Program Sponsor. If (i) you are a member of Hertz #1 Club,
#1 Club Express, #1 Club Gold or a similar program, (ii) your membership profile contains a counter discount program
(CDP) Number and (iii) the sponsor of the CDP has chosen Option A, Option B or both options to limit the use of
personally identifiable data about you, then we will observe the sponsor’s choices to the extent that they are
more restrictive than the choices you have made. (For example, if the CDP sponsor has chosen Option A, you will not
receive communications from us regarding offers and services such as Hertz #1 Awards points and free rental days
provided under loyalty programs, even if you have not chosen Option A.) We will continue to observe the sponsor’s
choices until either the sponsor changes them to be less restrictive than the choices you have made or you remove the
sponsor’s CDP Number from your membership profile. Option to Limit Non-Marketing Uses of Data. We
will not make any non-marketing use of personally identifiable data about you unless either: (i) we give you notice of
that use and provide you the opportunity to direct us not to make that use of the personally identifiable data about
you; or (ii) applicable law or where applicable, the Safe Harbor Principles, authorize us to make that use of personally
identifiable data about you without providing you the opportunity to direct us not to do so. Please note that all Type I
Uses of personally identifiable data about you as described in our Privacy Policy constitute uses that are so
authorized.
How to Access or Correct Data
We make reasonable efforts to ensure that the personally
identifiable data we have about you is as accurate, current and complete as necessary for the purposes for which we use
that data. You have a reasonable right to access and review personally identifiable data about you collected by us. You
may correct factual errors in that data by sending a request to us that credibly shows the error. You should contact our
main office in the country in which you reside for information about how to exercise these rights. As an alternative,
you may obtain the information by writing to us at the most convenient of the four following addresses: 1) Director,
Privacy Services, The Hertz Corporation, P.O. Box 25301, Oklahoma City, OK 73125, U.S.A.; 2) Director, Privacy Services,
Hertz Europe Service Centre, Swords Business Park, Swords, Co. Dublin, Republic of Ireland; 3) Privacy Compliance
Officer, Hertz Australia Pty Limited, Level 6, 10 Dorcas Street, South Melbourne VIC 3205, Australia; or 4) Director,
Privacy Services, Hertz New Zealand Ltd., Private Bag 4716, Christchurch, New Zealand 8020. To protect your privacy and
security, we will take reasonable steps to verify your identity before granting access or making corrections. If you are
a member of Hertz #1 Club, #1 Club Express, #1 Club Gold or a similar program, you may update the information in your
member profile by accessing the update section of your member profile in the program's section of this website. If you
wish to update your Hertz #1 Club or #1 Club Express profile now, click here to go to the Hertz #1 Club section of this
website. If you wish to update your Hertz #1 Club Gold profile now, click here to go to the Hertz #1 Club Gold section
of this website.
Future Changes in Policy
We make our Privacy Policy available at rental counters and
through a link on the home page of our website www.hertz.com. We reserve the right to change our Privacy Policy in the
future. Subject to applicable laws, any changes to our Privacy Policy will be effective upon posting of the revised
Privacy Policy on the Internet, accessible from a link appearing on the home page of our website www.hertz.com. If we
make changes, we will revise the "Last Updated" date on the top or cover page of our Privacy Policy. If we change our
Privacy Policy in a way that is less protective of your privacy, then the change will not apply to our use of any
personally identifiable data about you that was collected by us before the change was made, unless we notify you and
provide you with the opportunity to direct us not to make new uses of personally identifiable data about you.
Coordination with Applicable Law
We do business in many countries and states. Depending on where you live
and where and how you rent from us, our collection and use of personally identifiable data about you may be governed by
federal and state laws of the United States (including the Gramm-Leach-Bliley Act), the laws of other countries or the Safe Harbor Principles. Where applicable, we
will comply with such laws and the Safe Harbor Principles regarding our collection and use of personally identifiable
data about you and will limit any disclosures of data accordingly.
Information Regarding Former Customers
We disclose personally identifiable data about former customers or customers with inactive accounts only in accordance
with our Privacy Policy.
Customer Questions
We hope our Privacy Policy answers your questions about our
collection and use of personally identifiable data about you. If it does not, or if you have questions about whether we
are observing our Privacy Policy, you can write to us at the most convenient of the following four addresses: 1)
Director, Privacy Services, The Hertz Corporation, P.O. Box 25301, Oklahoma City, OK 73125, U.S.A.; 2) Director, Privacy
Services, Hertz Europe Service Centre, Swords Business Park, Swords, Co. Dublin, Republic of Ireland; 3) Privacy
Compliance Officer, Hertz Australia Pty Limited, Level 6, 10 Dorcas Street, South Melbourne VIC 3205, Australia; or 4)
Director, Privacy Services, Hertz New Zealand Ltd., Private Bag 4716, Christchurch, New Zealand 8020. If, after we
respond to you, you feel that we have not satisfactorily addressed your questions or concerns, we will refer you to a
neutral, independent third party dispute resolution organization.
What You Consent and Agree To
By providing us with personally identifiable data about yourself, you consent and agree to the following:
- You consent to the collection and use of personally identifiable data about you as described in the Collection of Data and Use of Data sections above, subject
only to any choices you have made as described under Options to Limit Use
of Data, and to your right to access and correct data as described in How
to Access or Correct Data above.
- You specifically consent to:
- The disclosure of personally identifiable data about you to the sponsor of a counter discount program as
described under Use of Data – Type I Uses – Disclosure to Counter Discount
Program Sponsors;
- The disclosure of personally identifiable data about you in connection with corporate acquisitions and sales
as described under Use of Data – Type I Uses – Disclosure in Corporate
Acquisitions and Sales; and
- The collection and use of any sensitive data about you for Type I Uses as described under Use of Data – Sensitive Data.
- You acknowledge that you accept the risks described under Data Security and agree
to take the precautions to assist us in protecting your data described under Data Security.
- You agree that we may make changes in our Privacy Policy as described under Future Changes in Policy.
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