Акценты английского языка

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The thing is, Phillip, I really need an increase in my budget of at least 15 per cent. PHILLIP You know that's simply not possible, Roger. We have to consider the company's financial situation at the moment. The money just isn't there. ROGER Well, I'm afraid I could have a real problem getting the new product on line on the current budget. I need extra equipment. There's all the raw materials for the production trials and then there's the question of staffing. PHILLIP But we've allowed for extra equipment. And the materials for the trials. I thought we included all that in the calculations. ROGER Yes, but it's very tight. It doesn't leave any margin for error. We could have a problem if we have to repeat any trials because something's gone wrong, for example. PHILLIP Well, you'll just have to make sure you don't make any errors! ROGER You're asking me to develop a completely new product in a very short time. We're all going to be under a lot of stress. Something's bound to go wrong, it always does! PHILLIP You're such a pessimist, Roger! ROGER To complete the development within this time frame, I really need more technical staff. If you could find a way to fund four or five extra people, we'd all be a lot less stressed. And I'd be more certain to get the job done on time. PHILLIP What if we transferred a couple of people from somewhere else? Would that help? That way, we wouldn't incur any additional cost for the company, we'd just be transferring some of the budget from another department. ROGER I see what you mean. But how would that work? I need experienced people. PHILLIP Well, there are people in Quality Control who do similar work, testing product quality. Isn't that what you want? ROGER Hmm. I suppose we could consider that option. OK, if we could identify at least four people who are really reliable and have the right skills, I might agree to that. PHILLIP Good man!

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Well, we ran sampling trials amongst 200 people aged between 13 and 29. Each person was given a 30 centilitre glass of each drink and asked to rate the taste on a scale of 1 to 10, where 1 means 'it tastes disgusting' and 10 means 'it tastes delicious'. So, let's have a look at the results. First, Rise. This chart shows the average score given by each age group. At the bottom, the youngest age group, the 13- to 16-year-olds. Then the 17 to 20, 21 to 24, and the oldest group are at the top. As you can see, Rise is the most popular, in terms of flavour, with the youngest age group, the 13- to 16-year-olds. However, the main part of our target market, the 17- to 24-year-olds, only gave it a rating of 6 point 5 on average. Now, let's look at Shine. This one received quite a good overall response. No one disliked it, but no one gave it a very high score either. It was most popular amongst the over 25s. In fact, out of 52 tasters in this age group, 41 said that Shine was the one they liked the best. Now, moving on to Sparkle ... Aha! Yes, you can see immediately that all three younger age groups have a clear preference for this recipe. In fact, over 130 out of 148 tasters between 13 and 24 rated Sparkle at 8 or above. This means that nearly 90 per cent really liked it! These figures indicate that Sparkle is the clear winner in our target market for flavour. But we also asked our tasters to rate each recipe for its stimulating effect. So, let's have a look at these results ...

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This is a critical situation. We need a radical solution, and fast. By the end of this meeting, I'd like an agreement as to what actions we're going to take, and who's going to take them. But first, I need your ideas. PHILLIP Well, we're going to have to make cuts in all areas, I'm afraid. I know it's going to be painful, but we'll have to cut staff levels if we want to improve productivity ? Can I stop you there, Phillip? Production is really Paula's department, so let's hear what Paula has to say. PAULA I really wouldn't want to take any action that could lead to job cuts. I mean, whatever we decide to do, we must make sure that we maintain the goodwill of the staff. MICHELLE OK, thank you, Paula. PHILLIP Perhaps Paula and I can get together to talk about this? MICHELLE Excellent idea. Thank you, Phillip. Let's move on to products. What kind of products should we be selling? Roger, what's your view on this? ROGER Well, I believe the products we have are very good in terms of quality and consistency. We've spent years perfecting and developing ? MAGGIE That's the problem, though, isn't it? They're old fashioned! That's why we can't sell them. ROGER In my opinion, it's not the products, it's the marketing that's the problem. MAGGIE And what do you know about marketing? ROGER >I know what happened to your last ad campaign. It cost a fortune and failed totally. PAULA Oh, look... it really doesn't help to start blaming each other. MICHELLE Paula's right. We have to work together if we're going to sort out our problems. Maggie, I'm sure you've got some ideas. Would you like to share them with us? MAGGIE OK. I think if we want to attract the youth market, we need to connect more to their lifestyle. We should be selling energy drinks. Young people are active and they need energy drinks to be part of that lifestyle.

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Мини урок на правильность применения What, Where, How much, How many...

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Free online lesson with a native speaker. Lesson 4: English Pronunciation — unvoiced th. Free video language courses. Level: all levels. Бесплатный видеокурс английского, подготовленный носителями языка. Изучайте язык, просто просматривая видео. Урок 4 — Английская грамматика (продолжение). Посмотрев это видео, вы получите базовые знания об английском произношении. В частности, речь пойдет о произношении английского диграфа th. Этот видеоурок является продолжением первого урока, посвященного английскому произношению. Уровень: для всех уровней Тема видеоурока: произношение английского Время видеоурока: 05:19

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Free online lesson with a native speaker. Lesson 3: English Pronunciation — unvoiced th. Free video language courses. Level: all levels. Бесплатный видеокурс английского, подготовленный носителями языка. Изучайте язык, просто просматривая видео. Урок 3 — Английская грамматика. Посмотрев это видео, вы получите базовые знания об английском произношении. В частности, речь пойдет о произношении английского диграфа th. Уровень: для всех уровней Тема видеоурока: произношение английского Время видеоурока: 06:49

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Free online lesson with a native speaker. Lesson 2: English Grammar — Preferences. Free video language courses. Level: Intermediate to Advanced. Бесплатный видеокурс английского, подготовленный носителями языка. Изучайте язык, просто просматривая видео. Урок 2 — Английская грамматика. Посмотрев это видео, вы получите базовые знания об английской грамматике, правилах и особенностях построения слов, и других важных особенностях. Уровень: средний/продвинутый Тема видеоурока: английская грамматика Время видеоурока: 10:30

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Free online lesson with a native speaker. Lesson 1: English Vocabulary — Idioms for the advanced English language learner. Free video language courses. Бесплатный видеокурс английского, подготовленный носителями языка. Изучайте язык, просто просматривая видео. Урок 1 — Английский словарь — На улице. Посмотрев это видео, вы получите базовые знания об английских словах и выражениях, применяемых во время нахождения на улице. Уровень: средний/продвинутый Тема видеоурока: пополнение словарного запаса (общение на улице) Время видеоурока: 02:48

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Голова Правління Благодійного фонду "101" на ТРК "Київ" в передачі "У центрі уваги" розповідає про благодійний проект "Оновлення". http://www.fund101.org.ua/projects/ac tive/001