Ukrainian News Agency
On February 23, at 11:00, press center of the Ukrainian News information agency will host a roundtable on the outcomes of the "Golden Kernel" rating on the topic: "Relations between PR-Specialists and Mass Media in Conditions of Crisis."
The roundtable will concern the following questions:
- "Do you respect me - is this a rhetorical question? Do PR-specialists and journalists understand the essence of profession of each other and do they respect one another?
- Professionalism in the relations between PR-specialists and mass media: all are striving but one understands this in one's own way.
- Correct behavior of journalists and PR-specialists: what is the show of it?
- Why do some journalists have "cave vision" of the PR functions?
- Inadequate qualification of PR-specialists and how it should be tackled.
- Perspectives for of mass-media relations in the crisis: "starving mass media" and "unemployed PR-specialists"?
- What is going to change in the relations between mass media and PR-specialists during the crisis?
People invited to participate in the roundtable include the following:
members of the supervisory board of the "Golden Kernel" rating:
- Ukrainian Association of Press Publishers director general Oleksii Pohorelov;
- Ukrainian Exhibition Federation Vice President and member of the Public Council for Advertising Valerii Pekar;
- Ukrainian News Editor-in-Chief Denys Bezliudko;
- Advertiser Union Chairman Yevhen Romat;
- sostav.ua Editor-in-Chief Maksym Lazebnyk;
- Telekrytyka Magazine and Website Editor-in-Chief Natalia Lihachiova.
Representatives of research company:
- PRAVDA Research director Maryna Huz;
- Denys Shekhtman, the head of the project group of the PRAVDA Research.
Leaders of PR-agencies:
- PRP Ukraine director Arina Satovska-Litvinenko;
- HOSHVA PR director Oksana Hoshva;
- Publicity Creating director general Valerii Kureiko;
- Starget PR Agency director Natalia Berezovska;
- PRT communication group director general Iryna Filenko;
- Dmytro Khalanskyi, the executive director of the Kyiv office of SPN Ogilvy PR.
Moderator of the roundtable - Ukrainian Association of Press Publishers director general and chairman of the supervisory board of the Golden Kernel rating Oleksii Pohorelov.
Poll results obtained during the Golden Kernel 2008 rating will be also released at the roundtable:
- criteria of professionalism of PR-specialists (in the opinion of representatives of mass media) and mass media in the opinion of PR-specialists and PR agencies and companies),
- criteria of correct/ethical work of journalists,
- typical problems in the cooperation between PR-specialists and journalists,
- ways to settle the problems.
Sponsors of the roundtable: informational Web site www.Publicity.kiev.ua
Accreditation:
For accreditation, please, apply to Oksana Kalita until 11:00 of February 20 by phone: 594 28 91/95 or news@publicity.kiev.ua
Press center address: Palats Sportu subway station, 20 Esplanadna Street, the first floor.
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