UNDP Headquarters ::
UN in Ukraine ::
Business Centre ::
Administration ::
Jobs ::
Contacts
Home
About UNDP
Who we are and What we do
Within UN System (globally and in Ukraine)
Decision-Makers and Staff
Procurement and Vendors
Contacts
Practice Areas in Ukraine
Democratic Governance
Energy and Environment
HIV/AIDS
Local Development and Human Security
Prosperity, Poverty Reduction and MDGs
Country Programme Management and Operations
Projects
Partnerships and Donors
News Room
UNDP Documents
Back to News
Kyiv’s ‘Have Fun Safely’ Campaign A Big Success
During the international song contest Eurovision-2005, held in Kyiv May 14 through 22, the United Nations Development Program (UNDP) carried out an informational campaign aimed at raising the young population’s awareness about HIV/AIDS.
Over 100.000 booklets with information about HIV/AIDS prevention were disseminated during the campaign. Those who received the booklets (primarily young people ages 16 to 29) were encouraged to participate in a special SMS contest by sending a text message from their cell phones to a number listed in the booklets. In reply they received an SMS with additional information about HIV/AIDS.
‘Such a combination of printed and electronic information to young people is very effective. Research shows over 90% of all SMS messages are actually read to the end. This is a very high percentage compared to other ways of promotion’, said Oksana Skitalinska, UN advisor on cooperation with businesses, who helped organize the campaign.
Besides information on HIV/AIDS the booklets also contained condoms.
899 SMS messages were received during the course of the campaign. 50% of those who participated in the SMS contest were from 18 to 25 years old. 80% - ranged from 18 to 30.
Participants of the SMS contest also had a chance to win valuable gifts from organizers. Prizes were awarded during the Eurovision gala concert on Maidan Nezalezhnosti – Kyiv’s central square. Some prizes were awarded at the UN house in Ukraine.
The main prize -- an Avia tour to Prague for two from the Avionika Tour agency -- was awarded to Volodymyr Vaschuk, 22. Volodymyr is a 3-year geology student at Taras Schevchenko National University.
‘First I was attracted by a colorful booklet. When I opened it and saw a condom inside I thought, ‘what a good idea’, shared Vaschuk. Vaschuk also said that information about AIDS should be presented in a positive way and people shouldn’t be afraid of it. ‘People should know everything about how not to get infected with HIV/AIDS and not be afraid. Once everyone learns these simple rules it will seem like brushing your teeth or taking a shower, i.e. like the basic rules of hygiene. Then, I believe, the spread of HIV/AIDS will be abated’.
Ten Fly S20 cell phones from Meredian Telecom and ten prize packages from Perfekt company were also awarded as part of the contest.
To view the photo report about campaign, please click here.
Campaign was carried out in the partnership with: United Nations Populations Fund, International HIV/AIDS Alliance in Ukraine, Social Service for Youth in Kyiv, Network of People Living with HIV/AIDS, and Renaissance International Fund.
The Campaign was sponsored by:
Perfekt company, Avionika Tour tourist agency, Avionika insurance company, Meredian Telecom, and MobEye agency of mobile marketing.
