ProCredit Bank is a responsible neighbourhood bank, providing loans to small businesses and transparent banking services to the local population with a focus on savings for lower income households. ProCredit has a development impact by fostering a savings culture and by providing loans to enterprises that drive economic growth and job creation in transition economies and developing countries.

We want to build up long term relationships with our customers based on mutual trust. Therefore our internal and external communication has to be personalized and based in and around branches. Therefore we concentrate on direct promotions and personal communication. Via our branch activities and our day to day activities we demonstrate to everybody in the neighbourhood how we differ from other banks in the market.

Beyond this ProCredit has a strong commitment to the neighbourhood in which the branch is located. Customer should feel welcome and perfectly informed around financial topics. This is why we invest strongly in educational activities around transparency and financial literacy in financial sector. We want to build up public understanding about the prices and use of financial services. Moreover our bank aims to be an integral part of a community, not only by providing financial services, but also by supporting the development of the neighbourhood in which the branch is located, be it by setting up playgrounds or supporting cultural activities.

• Financial Education - Helping people learn more about banking 
• Social Initiatives - Our commitment to the economic, social and cultural life of our neighbourhood