Russian pop star All Pugacheva was guest of honour at the grand opening ceremony of UMC Passage, the latest super-store from UMC, Ukraine’s leading mobile communications company. UMC-Passage operates on a principle of friendliness and convenience for customers. It’s open 7 days a week from 9 a.m. till 7 p.m.

What is so special about UMC-Passage? This is the premier mobile communications shop in the very heart of the Ukrainian capital, offering customers a comprehensive range of services – connection to the network, paying of bills and a full sales and after sales service.

The two floors of the shop are designed in a Hi-Tech style, reflecting the innovative spirit of UMC. The first floor is divided into several sections, offering a choice of different services, together with a convenient rest area. The whole layout of the store has been carefully designed to avoid customers having to queue for service. There’s also plazma vision screens with informational movies and a large display of mobile phones.

On the lower floor there is Customer Care department and an additional rest area. To make the shopping experience even more enjoyable there is a free hot drinks machine. Another machine with cold drinks will appear soon, this will give a can of drink after you dial a special number.

All the staff in UMC-Passage are handpicked from other UMC shops, so customers will receive the very highest level of service.

The number of UMC subscribers is growing rapidly – it’s already more than 400,000 people. They choose UMC because of the highest quality of connection and service, the largest GSM coverage (it works in all regional centres); constantly decreasing tariffs and always offering new value added services.

International GSM roaming from UMC works throughout all of Europe and in 60 countries worldwide. The Information Center is the biggest in Ukraine and works 24 hours a day.

UMC is a joint venture, founded in 1992 by UkrTelekom, Deutsche Telekom, TeleDanmark and KPN. UkrTelekom has the control stock of 51%, each foreign investors has 16.33%.

UMC-Passage is the premier store that’s set to become the centre of mobile communication excellence in Ukraine.