Google Advertising

Solutions for the CPG Industry

Now you can reach your potential customers at the exact moment they are seeking online information related to food, health, beauty, pets, baby care, and household products and services.

By placing ads across the Google Network (which reaches 80% of the U.S. Internet audience), Fortune 1000 companies reach millions of shoppers every day.¹ These are potential customers who are actively seeking product information, promotions and special offers. The Network offers unprecedented exposure on such popular sites as AOL, About.com, MarthaStewart.com and thousands of other sites.

Related links:
• Case Study ^New
• Newsletters
• Tips for Success
• Video Testimonial

Your Customers are Online.

	•	More than 1 in 2 online consumers have visited a CPG website in the past year.²
	•	Google reaches nearly 60% of Internet users who use search to research information on food and beverages.³

Your customers’ search queries are your opportunity to respond directly to them.

Google advertising works.

•

With pay-per-click advertising, you pay only when customers click on your ad and arrive at your site. There is no risk—only reward.

Consider Google advertising to reach customers with:

	•	Samples. 56% of online consumers who use search in their CPG decision-making have requested a CPG sample online.⁴
	•	Recipes. 65% of Google users* search for recipe ideas online.⁴
	•	Promotions. 70% of Google users* visited a CPG website to participate in a sweepstakes or other contest.⁴

* Among those indicating that they use search in making CPG decisions.

Search advertising delivers the lowest average cost-per-lead among various direct marketing methods.³

Orig:../advertising/images/chart_cpl.gif Bar graph: Average Cost Per Lead for Search, Email, Yellow Pages, Banner Ads, Direct Mail

Google is the premier online media property for CPG marketers.

	•	Award-winning Google is consistently rated as the industry’s best.
	•	Google is the fifth-largest global media property on the Internet.⁵
	•	Our reach extends to more than100 languages and more than 100 international domains.
	•	Thousands of businesses advertise their products and services with us.

Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.

Sell your products on Google for free by uploading them to Google Base.

1 - Unduplicated reach of Google and Partner sites, based on Google analysis of ComScore MediaMetrix data, May 2005
2 - “Creating Valuable Traffic on CPG sites,” JupiterResearch, November, 2004
3 - ComScore Audience Insight Measures, Winter 2005
4 - Media-Screen, 2003
5 - ComScore MediaMetrix, June 2005

Last updated October 2.