Bike: the Gallery of trademarks
July 15th, 2003
A bike can bear some dozen (sometimes several dozens) trademarks.
And every one of them is often depicted in many many ways.
Here’s an example of such heavy “trademarking” - some shots of my own bike.
Take a look.
(click pictures for larger view)
Tags: Abus Alivio bike Biking Cat Eye Deore gallery Kalahari Kalloy Mavic Merida Photo Ritchey Shimano Top Gun trademark TranzX X517 And every one of them is often depicted in many many ways.
Here’s an example of such heavy “trademarking” - some shots of my own bike.
Take a look.
(click pictures for larger view)
| The bike is Merida. So the first TM is it, on the steerer cap… |
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Next to it is stem. Very steep, very long, just the way it should be |
| One nifty feature on my stem is the gear speed chart - shows speed in KPH@80RPM - know your cadence! |
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Stem holds the handle bar |
| It is … |
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The word behind the cyclocomputer bracket is “Tripple” |
| Bar ends (”horns”) is stylish and convenient complimentary to handlebar |
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| Another TM on the front of the bike - the computer… |
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…rider sees it like this. (Displays my yet another speed record |
| Handle bar from the rider’s standpoint |
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An important thing which makes computer workable is the wheel magnet |
| Another gadget the rider sees - shifter window. Here comes Shimano… |
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Shifters are integrated with brake levers (ugh…) Though they look more cool than separated
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Brake lever - bottom view |
| Ok, now, let’s go down. Front of the head tube (there is a steering column inside of it) |
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Top of the fork |
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Fork blades |
| I agree, this fork is for children. But it has adult-serious warning sticker
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More fat tubes… The seat tube |
| Same tube, rear view |
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Seatpost quick release. Now see why the frame is rated 19″?
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| Top tube |
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Merida’s main theme |
| Return to Shimano. Crankset |
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…from the opposite side. Also shown: front derailer. Yeah, Turney, it’s shame. But some people consider using any of Shimano a “shame”
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| Merida once more. In the top-left: famous Shimano chain connecting pin (the 3rd one counting left to right) |
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Cassette sprockets. Also Alivio. Too dirty to get a good shot of a TM |
| Rear derailer |
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RD’s tensioning pulley. 8 speed!
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| RD, bottom view |
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Freehub |
| Mavic rim
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So many stickers on that rim… They must be waighing more than the rim itself |
| Front wheel hadn’t been upgraded to the day of shooting |
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…as well as tires… |
| …and rear break pads. I don’t use rear break anyway Watch another TM! |
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| More shitty heritage - pedals (should go for SPD?). What the TM is?? |
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Additional equipment is also trademarked… |
| Flask holder. The flask itself AFAIK is the same TM. BTW bad flask. Gotta change it… |
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| The whole thing: Bigger image Huge image |
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Written Jul 15 2003, Updated 3/26/04. Shots taken circa 6/12/03. © 2003 Alexander “Top Cat” Stcheblikin. All Rights Reserved. Camera courtesy b0ris. More projects: Highly-realistic stereo recordings |