Optimization and promotion of the site
Includes the following stages:
Preliminary analysis
- Analysis of site suitability for the search robots.
- Analysis of structure and content of the site regarding the search robots.
- Estimation of site's convenience and easiness for the user.
- Analysis of site's visibility in the search systems.
- Analysis of site's position as for the purpose orders in the search systems, quantity of indexed pages, quality of search traffic.
-Creation of semantic nucleus of the site (keywords and phrases that are used by the users of search systems).
- Analysis of competitors sites (sources of their traffic, analysis of the way of reach of high positions in the search systems).
The answers to these and other questions will help to formulate the conception of site promotion in the search robots.
Direct work on site's optimization
- Optimization of site's structure (removal from redirectors, session identifiers in the pages addresses, change of links that are not indexed by robots, change of dynamic addresses of pages to the static ones, etc.).
- Optimization of site's pages (placement of key phrases optimally in the text and tags, fulfilling the site with new content germane to the orders, etc.).
- Work with outer factors (increasing of document quotation by other documents, registration in catalogues).