When it comes to describing how well a product performs, there's nothing quite like using the actual words of the people who've used it in real-world situations. If Google Analytics has been called an obsessively engineered solution, it's because we've had such demanding customers. They helped us strengthen and refine it, having put it through much more demanding tests than we could possibly have conducted in our laboratory. Here are some of their stories:
Agency.com combined best-practices web design with tools for online marketing and Google Analytics to increase this leading mortgage lender's conversion rates by 25 percent.
BuildDirect's challenge was to improve the efficiency of its $1M per quarter spending on search engine advertising and email newsletters. Learn how BuildDirect increased conversions, improved customer engagement, and found a better way of driving online sales.
Deckers combined a solid search-based strategy with Google Analytics and increased ROI by 188% a month. Learn how Deckers targeted its audiences and turned Search from a sideline into a powerful revenue generator.
CKE Restaurants has created some of the most innovative brand marketing on the web today. With Google Analytics, CKE found a way to measure the effectiveness of their brand lift campaigns.
Discount Tire increased online sales by 14% in the first week using Google Analytics.
The Financial Times has been highly successful at engaging the web-savvy business community. Read how FT.com increased subscriptions and ad revenue by optimizing their landing pages with Google Analytics.
RE/MAX - Actionable metrics from Google Analytics helped RE/MAX, the global real estate franchise network, rethink their internet initiatives and drive more leads to agents at a lower cost.
Roche's world-leading diabetes care brand leverages Google Analytics to empower marketing managers around the world and improve global customer communications.