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Digital Millennium Copyright Act
 Digital Millennium Copyright Act
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Digital Millennium Copyright Act - Google AdWords

It is our policy to respond to clear notices of alleged copyright infringement. This page describes the information that should be present in these notices. It is designed to make submitting notices of alleged infringement to Google as straightforward as possible while reducing the number of notices that we receive that are fraudulent or difficult to understand or verify. The form of notice specified below is consistent with the form suggested by the United States Digital Millennium Copyright Act (the text of which can be found at the U.S. Copyright Office Web Site, http://www.copyright.gov but we will respond to notices of this form from other jurisdictions as well.

Regardless of whether we may be liable for such infringement under local country law or United States law, our response to these notices may include removing or disabling access to material claimed to be the subject of infringing activity and/or terminating subscribers. If we remove or disable access in response to such a notice, we will make a good-faith attempt to contact the owner or administrator of the affected site or content so that they may make a counter notification. We may also document notices of alleged infringement on which we act. As with all legal notices, a copy of the notice may be sent to one or more third parties who may make it available to the public.

  • Infringement notification
  • Counter notification

Infringement Notification for AdWords

To file a notice of infringement with us, you must provide a written communication (by fax or regular mail -- not by email, except by prior agreement) that sets forth the items specified below. Please note that you will be liable for damages (including costs and attorneys' fees) if you materially misrepresent that a product or activity is infringing your copyrights. Indeed, in a recent case (please see http://www.onlinepolicy.org/action/legpolicy/opg_v_diebold/ for more information), a company that sent an infringement notification seeking removal of online materials that were protected by the fair use doctrine was ordered to pay such costs and attorneys fees. The company agreed to pay over $100,000. Accordingly, if you are not sure whether material available online infringes your copyright, we suggest that you first contact an attorney.

To expedite our ability to process your request, please use the following format (including section numbers):

1. Identify in sufficient detail the copyrighted work that you believe has been infringed.

For example: The text that appears on http://www.legal.com/legal_page.html .

2. Identify the material that you claim is infringing the copyrighted work listed in item #1 above. You must identify each ad that directly links to a web page that allegedly contains infringing material.

This requires you to provide (a) the search query that you used, and (b) the ad text and visible URL for each allegedly infringing ad result. (Note that the URL for each ad appears as the last line in each ad result.)

For example, suppose (hypothetically) that you conducted a search on google.com using the query "google", and found that a sponsored link that directly links to a web page that you believe infringes the copyrighted text you identified in item #1 above. In this case, you would provide the following information:

Search Query google
Infringing Sponsored Link: Example Ad Text
Example Ad Text
Example Ad Text
www.infringingwebsite.com

3. Provide information reasonably sufficient to permit Google to contact you (email address is preferred).

4. Provide information, if possible, sufficient to permit Google to notify the owner/administrator of the web page that allegedly contains infringing material (email address is preferred).

5. Include the following statement: "I have a good faith belief that use of the copyrighted materials as described above is not authorized by the copyright owner, its agent, or the law."

6. Include the following statement: "I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed."

7. Sign the paper.

8. Send the written communication to the following address:

Google, Inc.
Attn: Google AdWords DMCA Counter Notification
1600 Amphitheatre Parkway
Mountain View, CA 94043

OR Fax to:

1-650-644-0257, Attn: Google AdWords, DMCA complaints

Counter Notification

The administrator of an affected site may make a counter notification pursuant to sections 512(g)(2) and (3) of the Digital Millennium Copyright Act. When we receive a counter notification, we will reinstate the material in question.
To file a counter notification with us, you must provide a written communication (by fax or regular mail -- not by email, except by prior agreement) that sets forth the items specified below. Please note that you will be liable for damages (including costs and attorneys' fees) if you materially misrepresent that a product or activity is not infringing the copyrights of others. Accordingly, if you are not sure whether certain material infringes the copyrights of others, we suggest that you first contact an attorney. A sample counter notification may be found at www.chillingeffects.org/dmca/counter512.pdf.

To expedite our ability to process your counter notification, please use the following format (including section numbers):

1. Identify the specific URLs of material that Google has removed or to which Google has disabled access.

2. Provide your name, address, telephone number, email address, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which your address is located (or Santa Clara County, California if your address is outside of the United States), and that you will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.

3. Include the following statement: "I swear, under penalty of perjury, that I have a good faith belief that each search result or message identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled, or that the material identified by the complainant has been removed or disabled at the URL identified and will no longer be shown."

4. Sign the paper.

5. Send the written communication to the following address:

Google, Inc.
Attn: Google AdWords DMCA Counter Notification
1600 Amphitheatre Parkway
Mountain View, CA 94043

OR Fax to:

(650) 644-0257, Attn: Google AdWords, DMCA complaint

Account Termination

Many Google Services do not have account holders or subscribers. For Services that do, Google will, in appropriate circumstances, terminate repeat infringers. If you believe that an account holder or subscriber is a repeat infringer, please follow the instructions above to contact Google and provide information sufficient for us to verify that the account holder or subscriber is a repeat infringer.